Savvy, connected and expert: all hail the ‘creator director’

As creators move away from the "influencer" tag, it’s time to evolve beyond traditional partnership models and treat them as integral members of the creative team, says Attachment's creative strategist.

Tekef Tekef
Jun 26, 2024 - 21:05
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Savvy, connected and expert: all hail the ‘creator director’

As creators move away from the "influencer" tag, it’s time to evolve beyond traditional partnership models and treat them as integral members of the creative team, says Attachment's creative strategist.

by Paris Parmar

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