How The Fat Jewish Packaged His Persona Inside a Can of Babe Wine

Josh Ostrovsky, more commonly known as The Fat Jewish, probably doesn't even own a suit. The internet sensation much prefers sporting frosted tips, a fuzzy pink jacket and a bare beer belly. And he has made it clear to...

Lynk Lynk
May 6, 2021 - 19:35
0 13
How The Fat Jewish Packaged His Persona Inside a Can of Babe Wine

With a casual and lighthearted brand identity, the brand set itself up for pandemic success

Babe Wines was acquired by Anheuser-Busch in 2019. Babe Wines

By Emmy Liederman

3 mins ago

Josh Ostrovsky, more commonly known as The Fat Jewish, probably doesn’t even own a suit. The internet sensation much prefers sporting frosted tips, a fuzzy pink jacket and a bare beer belly. And he has made it clear to his more than 10 million Instagram followers that he says, and does, whatever he wants. 

Emmy Liederman

@emmyliederman emmy.liederman@contractor.adweek.com Emmy is a freelance writer for Adweek covering breaking news and brand marketing.

Recommended articles