How The Fat Jewish Packaged His Persona Inside a Can of Babe Wine
Josh Ostrovsky, more commonly known as The Fat Jewish, probably doesn't even own a suit. The internet sensation much prefers sporting frosted tips, a fuzzy pink jacket and a bare beer belly. And he has made it clear to...
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With a casual and lighthearted brand identity, the brand set itself up for pandemic success
Babe Wines was acquired by Anheuser-Busch in 2019.
Babe Wines
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Josh Ostrovsky, more commonly known as The Fat Jewish, probably doesn’t even own a suit. The internet sensation much prefers sporting frosted tips, a fuzzy pink jacket and a bare beer belly. And he has made it clear to his more than 10 million Instagram followers that he says, and does, whatever he wants.
Emmy Liederman
@emmyliederman emmy.liederman@contractor.adweek.com Emmy is a freelance writer for Adweek covering breaking news and brand marketing.
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