How The Fat Jewish Packaged His Persona Inside a Can of Babe Wine
Josh Ostrovsky, more commonly known as The Fat Jewish, probably doesn't even own a suit. The internet sensation much prefers sporting frosted tips, a fuzzy pink jacket and a bare beer belly. And he has made it clear to...
With a casual and lighthearted brand identity, the brand set itself up for pandemic success
3 mins ago
Josh Ostrovsky, more commonly known as The Fat Jewish, probably doesn’t even own a suit. The internet sensation much prefers sporting frosted tips, a fuzzy pink jacket and a bare beer belly. And he has made it clear to his more than 10 million Instagram followers that he says, and does, whatever he wants.
@emmyliederman emmy.liederman@contractor.adweek.com Emmy is a freelance writer for Adweek covering breaking news and brand marketing.