Insider Tips to Grow Your Yoga Business in 2023

Yoga is a booming business throughout the world. With so many people interested in this ancient tradition, studios are finding ways to create environments that attract people from all walks of life and experience levels. 

There’s no better time for a yoga business than the beginning of the year.

So, let’s look at 4 insider tips on how to grow your yoga business in 2023:

New Year’s Resolutions

Many people have physical activity as part of their New Year’s resolutions, and even more, are wanting to find ways to relieve stress and enjoy life more. It’s no wonder that many of these people are turning to yoga. 

With an influx of potential students ready to learn and eager to get on their mat, offering more beginner yoga classes, especially the first few months of the year, is a great way to accommodate and encourage new students. But offering the classes and ensuring they have the proper equipment is just the start. 

New Year’s resolutions begin to fade out rather quickly. It’s important to help your students create a habit of their practice and find ways to integrate it into their lives. 

Try creating monthly programs that flow together or offer a reward system where they can earn free classes or other things after they have completed a predetermined number of classes. 

Helping hold your students accountable will keep them coming back. 

Utilize Social Media 

Social media has opened up an immense amount of opportunities for yoga businesses. Almost all platforms are free to join and allow you to interact with local communities as well as international ones. 

Posting and staying on top of social media trends can put your business on the screens of thousands of potential clients a day. While this aspect is free, you can also choose to pay for ads that can allow you to reach a more targeted audience. 

Create a Community

Perhaps one of the most important aspects of a yoga studio is the community feel. People want to go to places they feel welcomed and accepted. Creating a safe space for everyone can increase the client retention rate of your studio. 

Begin by making the studio accessible and welcoming. Be sure everyone can make it safely into the building and move through it with ease. If your door is elevated, ensure there is a ramp in addition to stairs. 

Hosting community events within the studio, like ice cream socials, meet and greets, book clubs, or meditation circles, offers people a place to go and interact in a safe environment. Having events and participating in other events in your community helps build a bond between you and other local businesses as well. 

Become a Certified Meditation Guide

Yoga is becoming one of the most popular classes. Whether people are hoping to get in shape physically or they are looking for ways to get healthy mentally, there is no shortage of benefits. 

One way to stay ahead of the curve and draw in an abundance of clients is to get a breathwork certification. Breathwork combined with yoga or taught on its own can increase the number of potential clients that seek out your studio.

Here is a great article on a guided breathwork exercise that may help introduce you and your clients to breathwork therapy. 

A reputable option for becoming a Certified Breathwork Instruction is the Soma Breath Instructor Training Certification Program which is currently being studied by Stanford University for its incredible health benefits.   

You can read about the science of Breathwork to learn how breathwork therapy is able to help transform and heal your patients. 

Today, more and more people are searching for alternative therapies and stress-relieving exercises they can implement in their own lives. Yoga teacher training doesn’t always equip instructors with the comprehensive tools to fully help guide our students. Becoming certified in complementary modalities like breathwork can help broaden our arsenal as healers. 

Conclusion

The start of the new year is the time to celebrate and reflect. It is also the time that many people look closely at their lives and find ways they hope to improve themselves. 

Yoga seems to be the answer that many people find when they are deciding which steps to take to become a healthier person in the new year. As they begin to seek out studios, you can fill their need.

Offering beginners’ classes, staying active on social media, creating a community, and becoming a meditation guide can all help grow your yoga studio in 2023.