Instagram looks to recent graduates to expand creator pool

A new digital ad encourages them to 'make good art.'

JimMin JimMin
Jun 18, 2022 - 21:01
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Instagram looks to recent graduates to expand creator pool

The ad, which will run on Facebook, Instagram, and Twitter, is set to an excerpt of a 2012 commencement speech by author Neil Gaiman, where he advises the new grads to “make good art.” “Sometimes life is hard,” Gaiman said. “Things go wrong, in life and in love and in business and in friendship and in health and in all the other ways that life can go wrong. And when things get tough, this is what you should do—make good art.”