Just Go Holidays taps into demand for longer durations

Just Go Holidays has launched its Britain & Ireland and Europe 2024 brochures, featuring a range of new tours by coach and air between April and October next year.

In Britain, nine new holidays of five days or more have been added, as customers opt for slightly longer durations.

Meanwhile, in Europe, the operator has introduced new 12-night duration holidays for the first time.

Tours using the new luxury JG Explorer coaches are flagged in both brochures using a special logo, while a section is dedicated to the expanded no-fly river cruises programme in partnership with A-Rosa.

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The Britain & Ireland 2024 brochure features seven new five-day coach options, including the Lancashire & The Pendle Witch Trails tour from £339.

Other new tours include Hever Castle & The Garden of England; Oxford, Waddesdon Manor & Thames Valley and Ilfracombe, Glorious Devon & Exmoor.

In Scotland, two new tours are available including a Great Scottish Highland Railways holiday which is available by coach for five days, and by air for seven days.

Also new is a seven-day Orkney & Shetland Minicruise by air which visits the north coast of Scotland before heading over by ferry to explore the northern isles.

The operator’s European programme for 2024 features three new 12-day holidays, with the extra three days allow customers to travel a little further afield.

For those who prefer to fly, a two-week Jewels of Croatia all-inclusive holiday has been launched that visits Split, the island of Hvar, Trogir, Omis and more.

It costs from £1,699, with flights from Gatwick, Luton, Bristol and Manchester. Two special ‘Going Solo’ dates are featured.

Claire Dutton, trade sales manager at Just Go Holidays, said: “We’ve seen fantastic growth for the Just Go Holidays programme through agents in 2023 and hope to capitalise on this further with the inclusion of some great new itineraries for next year.

“I am sure these will appeal to a lot of customers and provide agents with an even wider range of products to sell.

“The addition of our new Explorer range of coaches from May also enhances many of our new and existing holidays and tours.”

Early bird prices are in place to help agents secure sales.