Kind celebrates World Bee Day on TikTok

The event will feature several bee influencers and is meant to raise awareness about the role of pollinators.

Kind celebrates World Bee Day on TikTok

Bee content has developed a strong following on TikTok. The simple hashtag #bees has 3.7 billion views on TikTok, with #savethebees coming in at 1.4 million and #beetok with over 491 million views. Erika Thompson, the woman behind the bee rescue Texas Beeworks, has more than 10 million followers. 

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For The Bee Day Bash hosted by @KindSnacks on TikTok at 8 p.m. EDT. tonight, the Russells will be joined by honey maker and sometimes bee rescuer Elisha Bixler (aka @HowsYourDayHoney3), an entomology grad student (@EntomologyAbby) and a Dallas-based florist (@AnnaTheFlorist), all to the tunes of DJ @TheRealMJHanks

During the event, viewers will be encouraged to donate to Re:wild, an organization that aims to protect and restore the wild, by using TikTok's "Donate Now" button. Kind will match donations made to Re:wild between May 18 and June 3, 2022, up to $20,000. Kind worked on the TikTok event with its creative agency, Energy BBDO.