Lush declares war on Google and big tech

As part of its “big tech rebellion,” the cosmetics retailer is slashing the “millions” it spends on Google ads and cutting platform investment by a third, redirecting customers onto its app and into stores.

Tfoso Tfoso
Mar 13, 2023 - 21:04
0 13
Lush declares war on Google and big tech

As part of its “big tech rebellion,” the cosmetics retailer is slashing the “millions” it spends on Google ads and cutting platform investment by a third, redirecting customers onto its app and into stores.

by Jessica Heygate

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.

Register

Limited free articles a month Free email bulletins

Register Now

Become a member

From $169 a year

Full access to campaignlive.com Exclusive event discounts Plus lots more...

Choose a package

Need to activate  your membership?