Marketing Your Online Business In The Physical World

Don’t write off offline marketing! Though online marketing is definitely a must in today’s digital world, offline marketing still has its relevance. Leveraging both online and offline marketing helps garner more attention and eyeballs than with any one form of marketing only. Here’s how you can make your business marketing successful. ~ Ed.

Marketing is undoubtedly one of the most important ingredients in the recipe for online business success. While digital channels play a central role in the strategy used by your ecommerce brand, offline marketing can still add value.

So, when looking to run your online store like a physical store, smart marketing is vital. Embrace the following advice to supplement your digital efforts and you should see stunning results.

5 Ways To Market Your Online Business In Offline Spaces

Marketing your ecommerce business in offline environments can bring many benefits. It allows you to reach audiences in places that many online companies overlook. Moreover, it can be a cost-effective approach because users often pay more attention than they will to online PPC display ads. In some cases, offline marketing can even be repurposed to generate interest online. However, a solid strategy will be needed to unlock the desired results.

Here are five tips you can utilise for success.

1. Connect Printed Media To Online Channels

The great thing about most consumers having smartphones is that you can catch their attention offline and then guide them to your site. A professional poster printer service can incorporate a QR code for users to scan from the printed material. In turn, they can be taken to a landing page or newsletter sign-up page. For a simpler solution, you could simply add your website address to the printed materials.

In addition to posters, this idea can be used on a range of materials like promotional t-shirts and mugs. You have already caught the attention of a prospect. Making it easier for them to continue their research or move down the sales funnel will give offline conversions a boost.

2. Host Events

When thinking about ways to generate a buzz around your brand offline, events are ideal. Promotion days, trade show stands, and organised talks are all good options. While it does limit you to a local audience on any given day, there are opportunities to tour. This will gain a wider exposure with each event boosting your brand image with a specific audience. Of course, events can naturally mention online channels.

The additional benefit of hosted events is that they provide excellent content to be posted online. Whether it’s the photos from a promotional day or the recorded footage of a conference event you held doesn’t matter. It can influence online users by offering the inside view.

3. Use TV Or Radio Ads

Buying ad placements remains an effective strand of a comprehensive marketing strategy. However, you needn’t be limited to PPC ads. Display banners or even ads at the start of YouTube videos are often ineffective. While you do have to pay a premium for them, TV and radio ads can work wonders. Consumers tend to take more notice while the content can also stay in their minds for years to come.

TV and radio ads can be a surprisingly affordable way to reach your niche. Even if you don’t mention your website, it’s likely that interested people will run a quick Google search. As well as boosting traffic, it ensures that you gain clicks from hot leads.

4. Get Press Coverage

Press coverage and/or magazine articles focused on your business can be another great way to promote the brand. After all, your business will stay fresh in the mind of any reader. Better still, there are several ways to approach this, allowing you to tailor your strategy accordingly. Whether providing a guest article for a publication or using a press release to get attention from journalists is up to you. Either way, content can point readers to your brand.

Once again, you can additionally promote the press coverage on social media or your website. This proof of success in the offline arena can alter the opinions held by online audiences, even if they didn’t catch the initial coverage. For that reason, you must try this option.

5. Sponsor Events

Sponsoring an event is another fantastic offline method for many reasons. Firstly, everybody at the event including entrants and spectators will take note of the event. Even if they show no interest in the brand right now, their recollection of a special day keeps it fresh in their minds. So, at some stage, you can expect them to research the company. They will also trust the company with greater ease through association with the event. Perfect.

Better still, the event will gain a lot of press coverage. In addition to the benefits of press coverage, you should note that each online mention of the event has a mention of your brand too. In many cases, this will include web links, thus boosting your SEO.

Wrapping Up

It would be foolish to market your online business without using digital channels. Nevertheless, multiple touchpoints are needed to convert a sale. Offline marketing makes the brand more noticeable while the materials also make it seem more legitimate to new leads. From posters and printed media to audio or TV ad placements, there are many options available. When used well, it can be a great way to build awareness and generate significant revenue.

Over to you

What are your tips for getting an online brand noticed in an offline space? Let us know in the comments.

Disclaimer: Though the views expressed are of the author’s own, this article has been checked for its authenticity of information and resource links provided for a better and deeper understanding of the subject matter. However, you're suggested to make your diligent research and consult subject experts to decide what is best for you. If you spot any factual errors, spelling, or grammatical mistakes in the article, please report at [email protected]. Thanks.