Marketings
Formula E selects agency for CRM and fan engagement
Agency was crowned after competitive pitch run by Formula E’s procurement team.
WPP shakes up bonus scheme to drive collaboration as annual...
Incentives will be more closely linked to parent company, with half of bonus tied...
The problem with “women-focused” marketing
Almost 70% of women don't feel confident by the way marketing portrays them. Brands...
Comic Relief unveils Red Nose Day livestream campaign with...
Brand Innovation Lab, the creative arm of Amazon Ads, created the campaign.
AI in eCommerce Marketing: How to Build Winning Campaigns...
AI is redefining how businesses operate. It has influenced nearly all verticals,...
Clone Your Knowledge: Getting AI to Truly Sound Like You
Have you ever wished you could clone yourself to handle more clients or create more...
Where to Start with AI: A Practical Guide for GTM Teams
Over the past year, I‘ve had hundreds of conversations with business leaders about...
X launches paid partnership labels for sponsored content
The new option is designed to provide additional transparency for brand partnerships...
U.S. Supreme Court declines to hear AI copyright case
The decision upheld a lower court ruling that artificial intelligence-generated...
