Marketings

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Paul Mallon returns to Paddy Power as head of sportsbook marketing

Paul Mallon returns to Paddy Power as head of sportsbook...

Mallon previously worked at the betting brand between 2012 and 2021.

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12 Inspiring Social Media Strategies and Campaigns for Beauty Brands

12 Inspiring Social Media Strategies and Campaigns for...

The beauty industry requires being fast in decision-making to catch trends and even...

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Gymshark Marketing Strategy: Million-Dollar Community Campaigns & DTC Model 

Gymshark Marketing Strategy: Million-Dollar Community Campaigns...

It’s a story of a garage-born startup turning into a global sportswear force without...

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6 Free Tools to Convert Traffic into Trials (Ideas for 2026)

6 Free Tools to Convert Traffic into Trials (Ideas for...

Build tools to get the best leads. Get 6 actionable interactive content marketing...

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How to Write High-Converting Copy with AI: A Strategic Framework

How to Write High-Converting Copy with AI: A Strategic...

Do you feel like your AI-generated copy sounds robotic, generic, or just doesn't...

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"AI is bad at being cool"

"AI is bad at being cool"

I spent the last week asking HubSpot marketers to get really honest about what actually...

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Website homepage design: My favorite 32 examples to inspire you

Website homepage design: My favorite 32 examples to inspire...

Homepage design shapes the first impression potential customers have of your business,...

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AI-powered email content suggestions that actually convert leads

AI-powered email content suggestions that actually convert...

AI-powered email content suggestions are changing how marketing teams write, test,...

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Fifa 2026’s longer tournament window presents a golden opportunity for fan activations

Fifa 2026’s longer tournament window presents a golden...

Next year's football tournament taking place across the US, Mexico and Canada could...

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The good, the flat and the ugly: designing brand experiences in the age of cultural flattening

The good, the flat and the ugly: designing brand experiences...

Culture isn’t disappearing; it’s being de-contextualised.