Marketings

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McVitie’s Signature ad puts the focus on indulgence to the 'Mth' degree

McVitie’s Signature ad puts the focus on indulgence to...

TBWA/London created the campaign.

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Why I don’t want to be labelled a ‘female leader’

Why I don’t want to be labelled a ‘female leader’

It’s essential for leaders to reject outdated labels and foster environments where...

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Top 10 creative books to ignite your imagination

Top 10 creative books to ignite your imagination

From design classics to thought-provoking fiction, a list of standout books recommended...

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Will DeepSeek change the game in AI branding?

Will DeepSeek change the game in AI branding?

As AI brands seek to build trust and familiarity, DeepSeek’s bold identity signals...

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Chicago Town shows commuters its pizza 'arrives on time' in digital OOH campaign

Chicago Town shows commuters its pizza 'arrives on time'...

The campaign was created by Quiet Storm.

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Find Digital Marketing Clients on LinkedIn in 7 Steps (Lead Gen Solved)

Find Digital Marketing Clients on LinkedIn in 7 Steps (Lead...

Long before the Wall Street Journal declared LinkedIn “might be the best social...

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13 Media Planning Tools I Tried & What Worked Best [+ Free Template]

13 Media Planning Tools I Tried & What Worked Best [+ Free...

Nowadays, people are consuming marketing and media in more ways than one, which...

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B2B Marketing Analytics That Every Team Needs to Track — My Take as a Marketer

B2B Marketing Analytics That Every Team Needs to Track...

I primarily work with B2B clients, so I’m getting very well-versed in B2B marketing...

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How to Create a Successful Marketing Campaign [Strategies, Data, + Examples]

How to Create a Successful Marketing Campaign [Strategies,...

From P&G’s “Thank You, Mom” to Dos Equis’s “Most Interesting Man in the World,”...

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E.l.f. Cosmetics channels telenovelas for TikTok, Instagram series

E.l.f. Cosmetics channels telenovelas for TikTok, Instagram...

"Descubre e.l.f.ecto" — or “Discover the e.l.f. effect” — is based in Mexico and...