Marketings

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How instant-ramen marketer Samyang built Gen Alpha’s favorite brand

How instant-ramen marketer Samyang built Gen Alpha’s favorite...

The maker of Buldak has quickly ramped up a marketing team in the U.S. to capitalize...

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Gender equality is under threat and it’s time to push back

Gender equality is under threat and it’s time to push back

The fight for gender equality in the workplace faces a critical turning point.

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Diary of a Young Creative: 'I like working. I like routine'

Diary of a Young Creative: 'I like working. I like routine'

Featuring The Bear, chocolate pastries, Victoria Monét and daydreams of Burberry...

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EA and Mother ship real-life companions to lonesome gamers

EA and Mother ship real-life companions to lonesome gamers

Campaign is designed to promote video-game title Split Fiction.

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Lack of objectivity and helpful feedback hampering creativity, study finds

Lack of objectivity and helpful feedback hampering creativity,...

The research was conducted by Better Briefs and Flood & Partners, in partnership...

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Direct Line Group cuts marketing spend by 5%

Direct Line Group cuts marketing spend by 5%

Insurer, which has agreed to acquisition by Aviva, embarked on cost-cutting strategy...

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The 6 Best Content Planning Software — Experts Explain Their Top Choice

The 6 Best Content Planning Software — Experts Explain...

I’ve been in content marketing since early 2015. With almost a decade of experience,...

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Marketing Budget: How Much Should Your Team Spend in 2025? [By Industry]

Marketing Budget: How Much Should Your Team Spend in 2025?...

As a marketer, I’ve learned firsthand that developing a marketing budget is a critical...

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7 Essential Landing Page Elements You Need to Have

7 Essential Landing Page Elements You Need to Have

Landing pages are one of the most important elements of lead generation. But they’re...

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$33.8 Billion U.S. Medical Weight Loss Market Now Dominated by GLP-1 Drugs

$33.8 Billion U.S. Medical Weight Loss Market Now Dominated...

At no other time in the U.S. weight loss market history has one product so dominated...