Marketings

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Alpen launches 'grown-up breakfast' campaign by Mother

Alpen launches 'grown-up breakfast' campaign by Mother

It features a 30-second film.

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Licence to copy: how AI will redefine big movie and brand partnerships

Licence to copy: how AI will redefine big movie and brand...

From next year’s Oscar contenders to the future of James Bond, AI is rapidly transforming...

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Barclays shortlists four agencies in creative review

Barclays shortlists four agencies in creative review

Incumbent BBH London is not repitching.

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Brand Buzz: February's social media highlights

Brand Buzz: February's social media highlights

Campaign rounds up what brands got up to on socials last month.

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McDonald's global CMO steps down after 15 years

McDonald's global CMO steps down after 15 years

The international CMO at McDonald's announced his exit via LinkedIn; he looks ahead...

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AI Implementation Strategy for Agencies: 7 Best Practices from Experts

AI Implementation Strategy for Agencies: 7 Best Practices...

In just a few years since AI took off, it has evolved from being the shiny new toy...

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What 300 Top-Performing Beauty Ads Taught Us About Winning Creative Strategies in 2025

What 300 Top-Performing Beauty Ads Taught Us About Winning...

Let’s be real, most beauty brands are burning money on ads. They invest in high-end...

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4 Use Cases of AI Marketing Analytics to Boost PPC Campaign Performance

4 Use Cases of AI Marketing Analytics to Boost PPC Campaign...

There are a lot of moving pieces to PPC campaigns.  On the one hand, you need to...

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The Most Effective B2B SaaS Marketing Tactics — Everything I Know as a Marketer

The Most Effective B2B SaaS Marketing Tactics — Everything...

When I worked in-house at a SaaS company, marketing felt like an endless challenge....

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45 Video Marketing Statistics for 2025 [New Data]

45 Video Marketing Statistics for 2025 [New Data]

Recent video marketing statistics show that visual storytelling wins. Video is an...