Marketings

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Honda Motor Europe shortlists two agencies in creative review

Honda Motor Europe shortlists two agencies in creative...

Ingenuity+ is leading on the process.

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Only 26% of young men see positive male role models in advertising, Channel 4 says

Only 26% of young men see positive male role models in...

Research from Channel 4’s Mirror on Masculinities also explored the confusion over...

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WPP closes in on new CEO as some big names ruled out

WPP closes in on new CEO as some big names ruled out

Decision by board coming 'sooner than expected', sources suggest.

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How to go from marketer to CMO — 5 tactics that actually catapulted my career progression

How to go from marketer to CMO — 5 tactics that actually...

I went from marketing manager to CMO in four years. It was fast. It was exciting....

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Tommy Smith exits McCann London

Tommy Smith exits McCann London

He became managing director in 2023.

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Brandtech appoints Angela Tangas as CSO and global CEO of Oliver

Brandtech appoints Angela Tangas as CSO and global CEO...

Angela Tangas was previously chief executive of Dentsu in the UK and Ireland.

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Nick Lawson appointed chairman of i-media

Nick Lawson appointed chairman of i-media

The former global chief executive of EssenceMediacom will 'fuel the next stage'...

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RIP marginal gains: why it’s time to think bigger

RIP marginal gains: why it’s time to think bigger

For adland, the era of incrementality is over. Getting a bit better, a bit faster,...

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Mars and Paramount wins push Publicis Groupe past a billion billings in EMEA league

Mars and Paramount wins push Publicis Groupe past a billion...

Meanwhile, Initiative moves up the agency rankings after winning account from Wavemaker.

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5 Best Practices to Create Cross-Channel Marketing Reports for Clients 

5 Best Practices to Create Cross-Channel Marketing Reports...

I’ve talked with hundreds of marketing agency leaders and specialists in the past...