Marketings

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The rise of in-house creative teams and why ‘client collaboration’ is not an oxymoron

The rise of in-house creative teams and why ‘client collaboration’...

Agencies should feel like an extension of the client team, not a service provider wheeled...

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The best AI visibility tools that actually improve lead quality

The best AI visibility tools that actually improve lead...

Search has changed faster than most teams have adapted. For years, visibility meant...

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Forget Follower Count: What Actually Drives Sales, According to a TikTok Marketing Expert

Forget Follower Count: What Actually Drives Sales, According...

If you're starting off the year with a bunch of execs demanding explosive growth...

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TikTok Takes More Action to Protect Shoppers from Fraud

TikTok Takes More Action to Protect Shoppers from Fraud

TikTok's looking to enhance trust in its in-stream shopping options.

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Chinese Officials Weigh US TikTok Proposal

Chinese Officials Weigh US TikTok Proposal

TikTok's not definitely safe in the U.S. just yet.

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ITV injects 'swagger' into branding with time-jumping campaign

ITV injects 'swagger' into branding with time-jumping campaign

Campaign speaks to Tom Houser, executive creative director at ITV Creative, and...

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L’Oréal Digital Marketing Strategy: How Gen AI and AR Personalize Beauty

L’Oréal Digital Marketing Strategy: How Gen AI and AR Personalize...

L’Oréal digital marketing strategy is one of those interesting brands that marketers...

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From Clicks to Store Visits: Bridging the Data Divide in Local Search Operations

From Clicks to Store Visits: Bridging the Data Divide in...

The digital environment has occurred to be less about global discovery and instead...

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Instagram Chief Outlines the Challenges of AI Content

Instagram Chief Outlines the Challenges of AI Content

IG chief Adam Mosseri says that AI tool are getting so good that creators need to...

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Meta Acquires AI Chatbot Company Manus

Meta Acquires AI Chatbot Company Manus

Meta continues to build out its AI development team.