Marketings

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Paul Mallon returns to Paddy Power as head of sportsbook marketing

Paul Mallon returns to Paddy Power as head of sportsbook...

Mallon previously worked at the betting brand between 2012 and 2021.

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From Google boardrooms to The Comedy Store: why I'm taking the mic

From Google boardrooms to The Comedy Store: why I'm taking...

When women are heard, everyone benefits.

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Hearts & Science chief investment officer departs

Hearts & Science chief investment officer departs

Departure comes at a time of change at Omnicom Media following its Interpublic acquisition.

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Unilever hires creator agency across three brands

Unilever hires creator agency across three brands

Tresemmé UK, Simple Skincare UK and Liquid IV appoint creator agency after a competitive...

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Michael Frohlich appointed co-chair of Creative Industries Trade and Investment Board

Michael Frohlich appointed co-chair of Creative Industries...

Board is part of the Creative Industries Council.

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6 Free Tools to Convert Traffic into Trials (Ideas for 2026)

6 Free Tools to Convert Traffic into Trials (Ideas for...

Build tools to get the best leads. Get 6 actionable interactive content marketing...

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Gymshark Marketing Strategy: Million-Dollar Community Campaigns & DTC Model 

Gymshark Marketing Strategy: Million-Dollar Community Campaigns...

It’s a story of a garage-born startup turning into a global sportswear force without...

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12 Inspiring Social Media Strategies and Campaigns for Beauty Brands

12 Inspiring Social Media Strategies and Campaigns for...

The beauty industry requires being fast in decision-making to catch trends and even...

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How to Write High-Converting Copy with AI: A Strategic Framework

How to Write High-Converting Copy with AI: A Strategic...

Do you feel like your AI-generated copy sounds robotic, generic, or just doesn't...

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AI-powered email content suggestions that actually convert leads

AI-powered email content suggestions that actually convert...

AI-powered email content suggestions are changing how marketing teams write, test,...