Marketings

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LinkedIn Outlines Improved Approach to Ad Attribution

LinkedIn Outlines Improved Approach to Ad Attribution

LinkedIn's come up with a new process to better attribute ad outcomes.

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YouTube Tests Experimental Features With Premium Users

YouTube Tests Experimental Features With Premium Users

Some new features available to YouTube Premium subscribers from this month. 

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Meta Plans to Launch New Smart Glasses Ahead of AR Expansion

Meta Plans to Launch New Smart Glasses Ahead of AR Expansion

Meta's path to AR glasses could be a key consideration in its latest strategic shifts. 

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When it comes to global campaigns, a small island wins

When it comes to global campaigns, a small island wins

It's the UK, not the US, that's offering more value and opportunity when it comes...

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DE&I in 2025: why authenticity and representation are non-negotiable for growth

DE&I in 2025: why authenticity and representation are non-negotiable...

The demand for authentic representation and meaningful DE&I initiatives has...

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One in 20 agencies working four days a week in office

One in 20 agencies working four days a week in office

Information was revealed in IPA Census.

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Be creative. Be bold. Love your customers

Be creative. Be bold. Love your customers

Creativity unlocks growth, cuts through for outsized impact and keeps you out of...

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Victorian Plumbing puts Peter Crouch in the pundit's seat to analyse bathroom DIY tactics

Victorian Plumbing puts Peter Crouch in the pundit's seat...

The campaign includes a 30-second hero film and interview with the former footballer.

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How to Perform a Content Gap Analysis: 7 Strategies for SEO Beginners

How to Perform a Content Gap Analysis: 7 Strategies for...

There are an estimated 3.5 billion searches on Google each day, making a content...

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How to Write a Content Brief [Template + Examples]

How to Write a Content Brief [Template + Examples]

I've worked in a lot of different industries — as a freelancer, as a manager of...