Marketings

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The 12 Sharpest Lessons from Marketing Leaders at Fortune Media, Liquid Death, Oatly & More

The 12 Sharpest Lessons from Marketing Leaders at Fortune...

Each week, Laura, Caroline, and I get to sit and chat with some of today’s most...

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11 Important Elements to Include in Your Employee Handbook

11 Important Elements to Include in Your Employee Handbook

In most roles I’ve begun, an employee handbook was the first internal document I...

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How I Write Effective SOPs: A Complete Guide [+ Free Template]

How I Write Effective SOPs: A Complete Guide [+ Free Template]

In 2019, I was a freelance writer with no idea what SOPs were, relying on mental...

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Tinder puts real-life transformational story at centre of European campaign

Tinder puts real-life transformational story at centre...

The campaign was co-created by LePub.

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Bensons for Beds unveils campaign focused on sleep expertise

Bensons for Beds unveils campaign focused on sleep expertise

Campaign is the first created by Krow Group for the brand.

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Designing Web Forms With Impact — My Complete Guide

Designing Web Forms With Impact — My Complete Guide

Like many businesses, I depend on web forms on my website to collect visitor information...

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Campaign's most-read opinion pieces of 2024

Campaign's most-read opinion pieces of 2024

This year's most popular opinion pieces from external contributors, from burnout...

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Campaign's most-read features of 2024

Campaign's most-read features of 2024

Data from Campaign School Reports proved a hit in 2024, from features about hybrid-working...

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Santa’s elves combat fraud in Experian ad campaign

Santa’s elves combat fraud in Experian ad campaign

The new ad, titled ‘Elf Squad’, helps consumers protect their financial identity...

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Ukraine’s Bickerstaff.734 to launch office in UK

Ukraine’s Bickerstaff.734 to launch office in UK

Kyiv-based creative agency Bickerstaff.734 has announced plans to launch an office...