Marketings

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Nivea parent Beiersdorf picks creative agency as search partner

Nivea parent Beiersdorf picks creative agency as search...

Final pitch was between Iris Worldwide, IPG Mediabrands and Publicis.

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Malcolm Poynton departs Cheil Worldwide after a decade

Malcolm Poynton departs Cheil Worldwide after a decade

The global chief creative officer joined Cheil Worldwide in December 2014.

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Zoopla launches brand platform with spot comparing moving to sporting victories

Zoopla launches brand platform with spot comparing moving...

The campaign was created Lucky Generals.

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DFS gets down to some booty-shaking in winter sale campaign

DFS gets down to some booty-shaking in winter sale campaign

Campaign was created by Pablo.

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Ads say women can be anything – but are they really helping?

Ads say women can be anything – but are they really helping?

Adland has the power to shape society, but its flashy campaigns often fail to tackle...

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A New Perspective on AI-Generated Ads

A New Perspective on AI-Generated Ads

While some corners of the internet are busy debating whether or not AI-generated...

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“Prepped” by Robot Food: Revolutionising the Canned Food Experience

“Prepped” by Robot Food: Revolutionising the Canned Food...

Robot Food has revolutionised the tinned food category with Prepped, a groundbreaking...

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Stories That Move, Messages That Stick: The Secret to Persuasive Marketing

Stories That Move, Messages That Stick: The Secret to Persuasive...

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the...

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Giphy Shares Key Discussion Trends of 2024

Giphy Shares Key Discussion Trends of 2024

Giphy’s look at the most searched terms of the year provides some insight into digital...

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LinkedIn Leans Into the ‘Agentic Era’ of AI Connection

LinkedIn Leans Into the ‘Agentic Era’ of AI Connection

LinkedIn is looking to add more AI agents that are personalized to users’ needs.