Marketings

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Lidl brand platform shifts focus from value for money to personal values

Lidl brand platform shifts focus from value for money to...

International campaign launched this week.

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The Observer names chief commercial officer and director of advertising

The Observer names chief commercial officer and director...

The Observer will sever ties with The Guardian's commercial team on 10 October.

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Entrepreneurial AI Pitfalls: Stop Making These 3 AI Mistakes

Entrepreneurial AI Pitfalls: Stop Making These 3 AI Mistakes

Are you struggling to introduce AI into your business while keeping your team engaged...

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These marketing KPIs will help you predict and scale revenue growth by 10x

These marketing KPIs will help you predict and scale revenue...

As a marketer, you‘ve likely encountered the dreaded "prediction problem" while...

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The channel strategy that's saving brands from AI search cannibalization

The channel strategy that's saving brands from AI search...

Picture this: Content visibility is up, but traffic to your website is way down....

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The Proposed US TikTok Deal Could See the White House Influence In-App Trends

The Proposed US TikTok Deal Could See the White House Influence...

Under the proposal, the US government will decide who's on the board of TikTok US.

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Meta Gains Approval to Supply AI Services to US Government Departments

Meta Gains Approval to Supply AI Services to US Government...

Meta will now be able to provide AI services for government projects.

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Meta Rolls Out Facebook Dating Assistant to Help You Find Romance

Meta Rolls Out Facebook Dating Assistant to Help You Find...

More ways to find potential dates via Meta's matchmaking element.

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X’s Ad Revenue Shrunk in Q2 2025

X’s Ad Revenue Shrunk in Q2 2025

New data shows that X is still struggling to rebuild its ad business.

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Meta Expands Teen Protections, Tests Updated Age Detection Process

Meta Expands Teen Protections, Tests Updated Age Detection...

Meta's AI systems are getting better at determining user age.