Marketings

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Bauer's George Butler wins Campaign’s annual Media360 challenge

Bauer's George Butler wins Campaign’s annual Media360 challenge

Lydia Amoah, chief executive of Blacklight and The Black Pound Report, chaired the...

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TikTok vs Snapchat: Differences, Pros and Cons (Infographic)

TikTok vs Snapchat: Differences, Pros and Cons (Infographic)

TikTok and Snapchat may be worthy marketing investment opportunities to appeal to...

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12 Tips on How to Become an Influencer [+Data]

12 Tips on How to Become an Influencer [+Data]

The influencer landscape is incredibly lucrative. In 2022, the influencer market...

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27 TikTok Brands That are Winning at Marketing in 2023

27 TikTok Brands That are Winning at Marketing in 2023

It's getting difficult for marketers to ignore the popularity and influence of TikTok....

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AI Email Marketing: What It Is and How To Do It [Research + Tools]

AI Email Marketing: What It Is and How To Do It [Research...

Email marketing is integral to any marketing strategy because it’s a great way to...

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Media360: why brand-building is the 'magic' behind Diageo's success

Media360: why brand-building is the 'magic' behind Diageo's...

Brands survive only if they are meaningful to people, CMO Cristina Diezhandino says.

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Netflix reveals ad-tier numbers and new ad formats at upfront

Netflix reveals ad-tier numbers and new ad formats at upfront

The streaming service shared how its ad-tier subscription is doing for the first...

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Adland should scrap CVs and salary questions to attract diverse talent

Adland should scrap CVs and salary questions to attract...

By removing traditional approaches to recruitment, the ad industry can mitigate...

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Channel 4 must show young people consensual sex, CEO says

Channel 4 must show young people consensual sex, CEO says

Alex Mahon claims PSBs need to combat influence of online porn.

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House 337 appoints Richard Eyre as non-executive chair

House 337 appoints Richard Eyre as non-executive chair

He will support House 337 chief executive Phil Fearnley.

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New York Bagel Co takes 3D ad to Underground passengers

New York Bagel Co takes 3D ad to Underground passengers

Bagel ‘floats’ above escalators at Waterloo and King’s Cross St Pancras.

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Crocs launches interactive AR game experience with Minecraft

Crocs launches interactive AR game experience with Minecraft

The unique gaming campaign, produced by Gravity Road, launched this week.

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Cultivating Well-Being Through Mental Health Marketing

Cultivating Well-Being Through Mental Health Marketing

May is Mental Health Awareness Month. This month, we’re reminded that mental health...

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Hashtag Social Media — Musings From Brafton’s Social Team — The UGC Edition

Hashtag Social Media — Musings From Brafton’s Social Team...

In this month’s edition, we’re focusing on the importance of user-generated content...

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The Best of the Best Product Landing Page Examples

The Best of the Best Product Landing Page Examples

Landing pages are an effective way to sell a product. Here we’ll answer what a landing...

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Johnnie Walker Creative Collaboration With Walk Beyond for Southeast Asia Street Culture

Johnnie Walker Creative Collaboration With Walk Beyond...

Johnnie Walker latest campaign Walk Beyond enriches people’s lives by adding creativity....