Marketings

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Research Highlights Social Media Usage Trends in 2024

Research Highlights Social Media Usage Trends in 2024

The latest social media usage insights from the team at Pew Research. 

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Is X Really Seeing a Mass Exodus of Users Post-Election?

Is X Really Seeing a Mass Exodus of Users Post-Election?

Short answer: No. Longer answer: Maybe.

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Nespresso brings snowman and David Beckham together for Christmas

Nespresso brings snowman and David Beckham together for...

Campaign produced by company co-founded by Beckham.

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To the junior creative in the industry: 'It's okay to take it slow'

To the junior creative in the industry: 'It's okay to take...

An agency CEO responds to a junior creative's heartbreaking confession, offering...

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The revolution will be televised (as advertised)

The revolution will be televised (as advertised)

We know advertising works. Thanks to Thinkbox’s research, we can prove it more easily...

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What advice would you give adland’s new crop of CEOs?

What advice would you give adland’s new crop of CEOs?

Following several CEO appointments, Campaign asks adland figures for their top tips...

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Coca-Cola unveils ‘Holidays are coming’ ad made by AI

Coca-Cola unveils ‘Holidays are coming’ ad made by AI

Classic ad 'reinterpreted' by 'collaboration of human creativity' and 'advanced...

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What's Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out

What's Below the Line Marketing Anyway? I Dove Deep Into...

I cringe whenever I look at how many unopened emails live in my work inbox. I’m...

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AI Target Audience: What I Learned [+ Tools to Try]

AI Target Audience: What I Learned [+ Tools to Try]

I‘ll be honest: I don’t know anything about an “AI target audience” or finding an...

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3 Missteps with AI Image Generation and How You Should Be Using Them

3 Missteps with AI Image Generation and How You Should...

For marketers, AI-generated imagery tools open up new possibilities for content...