Marketings

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Screenwriting Techniques for Marketers: Defining Your Customer's Problem

Screenwriting Techniques for Marketers: Defining Your Customer's...

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the...

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Maximizing Cost Per Acquisition (CPA) — Here’s What Experts Have to Say

Maximizing Cost Per Acquisition (CPA) — Here’s What Experts...

In the paid acquisition world, clicks on your ads can seem like the holy grail....

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22 Email Best Practices That I Live By as an Email Marketer

22 Email Best Practices That I Live By as an Email Marketer

Despite my tendency to let my email inbox bloat with unanswered emails (I just got...

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Personality Content: Strategies for Creating AI-Proof Content

Personality Content: Strategies for Creating AI-Proof Content

If you rely on SEO and information-based content to grow your audience, it’s time...

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LinkedIn Shares Research Into the Effectiveness of CTV Campaigns

LinkedIn Shares Research Into the Effectiveness of CTV...

LinkedIn's audience is increasingly engaging with connected TV content.

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X Improves the Speed of Community Notes Being Displayed

X Improves the Speed of Community Notes Being Displayed

The faster a note is displayed, the bigger the impact on misinformation.

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LinkedIn Tests Advanced AI Assistant for Recruiters

LinkedIn Tests Advanced AI Assistant for Recruiters

The bot will nominate the best candidates for your open roles.

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Snapchat Shares Mixed Performance Results for Q3

Snapchat Shares Mixed Performance Results for Q3

The latest numbers from Snap show an improving ad business, but stagnant growth...

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Reddit Posts Solid Increases in Users and Revenue in Q3

Reddit Posts Solid Increases in Users and Revenue in Q3

The latest performance numbers from Reddit HQ.

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Power 100 2024: Top five in finance

Power 100 2024: Top five in finance

Campaign's Power 100 reveals the marketers who lead the way in their respective...