Marketings

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X invites users to beta test X Chat app

X invites users to beta test X Chat app

The separate tool will function similarly to Meta’s Messenger and will be linked...

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Meta tests shopping AI chatbot in U.S.

Meta tests shopping AI chatbot in U.S.

The feature would allow users to request product recommendations, per Bloomberg,...

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X usage declined in the EU in the second half of 2025

X usage declined in the EU in the second half of 2025

The platform’s latest reporting showed a decline of nearly 15% since the first half...

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X to take action against AI deepfakes of the Iran conflict

X to take action against AI deepfakes of the Iran conflict

Nikita Bier, the platform’s head of product, said users who don’t add AI disclosures...

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Meta updates Edits app with more creation tools

Meta updates Edits app with more creation tools

The company’s development team added video effects and improved the Ideas tab while...

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The Japan Carry Trade Unwinding

The Japan Carry Trade Unwinding

In the US there are prime brokers (Morgan Stanley, Goldman etc) who are able to...

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Formula E selects agency for CRM and fan engagement

Formula E selects agency for CRM and fan engagement

Agency was crowned after competitive pitch run by Formula E’s procurement team.

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WPP shakes up bonus scheme to drive collaboration as annual pot halves to £181m

WPP shakes up bonus scheme to drive collaboration as annual...

Incentives will be more closely linked to parent company, with half of bonus tied...

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The problem with “women-focused” marketing

The problem with “women-focused” marketing

Almost 70% of women don't feel confident by the way marketing portrays them. Brands...

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Prost8 creates "dodge the finger" game to drive blood-test awareness in OOH ad

Prost8 creates "dodge the finger" game to drive blood-test...

TBWA\MCR made the digital campaign.