Marketings

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TikTok Establishes New Deal with Amazon To Facilitate In-App Purchases

TikTok Establishes New Deal with Amazon To Facilitate In-App...

TikTok’s still trying to crack the code on in-app shopping. 

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How Social Platforms Measure Content Views [Infographic]

How Social Platforms Measure Content Views [Infographic]

What does a ‘view’ actually represent on each social platform? This listing provides...

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Pom-Bear “Put a little Pom in your day” by Iris

Pom-Bear “Put a little Pom in your day” by Iris

KP Snacks’ brand Pom-Bear targets young families in this 20-second spot, supported...

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The ethical dilemma of pitching: should agencies charge for their pitches?

The ethical dilemma of pitching: should agencies charge...

It really isn't just about money.

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Zoflora launches £1.7m campaign for scented products

Zoflora launches £1.7m campaign for scented products

Campaign was created by Quiet Storm.

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Soreen introduces squidgy brand mascot Malty in first work by TBWA\MCR

Soreen introduces squidgy brand mascot Malty in first work...

TBWA\MCR won the creative account in January.

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Can brands engage Gen Alpha girls to prevent them from quitting sport for good?

Can brands engage Gen Alpha girls to prevent them from...

This year, the oldest members of Gen Alpha are turning 14, and their “teenage breakup...

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Social Media Post Ideas for Digital Marketing Agencies

Social Media Post Ideas for Digital Marketing Agencies

Let’s face it—in a digital landscape where 4.9 billion people use social media channels,...

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How The Hustle Got 43,876 More Clicks

How The Hustle Got 43,876 More Clicks

Last quarter, newsletter giant The Hustle ran a test that earned 43,876 additional...

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“This is disgusting, try some”: Marketing Chicago’s vile-tasting liqueur

“This is disgusting, try some”: Marketing Chicago’s vile-tasting...

This week’s Masters in Marketing is near and dear to my heart, if not my taste buds.