Marketings

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X Continues To Develop X Payments Option

X Continues To Develop X Payments Option

A payments user interface appears to be in the works while 31 U.S. states have approved money...

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YouTube Tests Picture-In-Picture Ads for Live Streams

YouTube Tests Picture-In-Picture Ads for Live Streams

The small screen ads will be displayed at the top of streaming content that’s in...

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Meta Removes Detailed Targeting Exclusions From Ad Campaigns

Meta Removes Detailed Targeting Exclusions From Ad Campaigns

Ad campaigns perform better without exclusions, internal research shows. 

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Meta Announces Llama Impact Grants to Further AI Development

Meta Announces Llama Impact Grants to Further AI Development

The program will see over $2 million invested as Meta continues to push open-source...

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X Confirms Its Moving Out of San Francisco HQ

X Confirms Its Moving Out of San Francisco HQ

Staff will be moving out of the platform’s longtime head office over the coming...

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Case Study—Visualizing Value for Top General Merchandise Retailers

Case Study—Visualizing Value for Top General Merchandise...

Shopping had been transformed in the past half century. Shoppers have changed since...

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Ready, set, stop. Why Olympic campaign clichés need to end

Ready, set, stop. Why Olympic campaign clichés need to...

Despite sport's growing creative influence, Olympians are often portrayed in outdated...

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PHD maintains lead as Very Group win propels Zenith up rankings

PHD maintains lead as Very Group win propels Zenith up...

Three new shops enter the top 20 league table this month.

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Specsavers Creative lures senior hires from T&Pm and Adam & Eve/DDB

Specsavers Creative lures senior hires from T&Pm and Adam...

The in-house creative team has also made two internal promotions.

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Revealed: why UK media buying is behind the shift to digital

Revealed: why UK media buying is behind the shift to digital

UK media agencies seem to be hooked on spending on traditional media, based on analysis...