Marketings

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Toyota set to end $600 million Olympic sponsorship deal

Toyota set to end $600 million Olympic sponsorship deal

Japanese giant seeking to end nine-year tenure with the Games, after becoming first...

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Brand and reputation: why one can’t live without the other

Brand and reputation: why one can’t live without the other

Recognising the difference between brand and reputation is crucial, whether you're...

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Paddy Power ‘scraps’ Boris appearance in Euro 2024 campaign

Paddy Power ‘scraps’ Boris appearance in Euro 2024 campaign

Reports claim staff opposed the former Prime Minister’s involvement in the work.

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Klarna cuts marketing agency spend by 25% aided by AI

Klarna cuts marketing agency spend by 25% aided by AI

Its total sales and marketing spend have been lowered by 11%.

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Disney+ secures first EMEA sponsorship by L'Oréal

Disney+ secures first EMEA sponsorship by L'Oréal

The deal will launch in five markets.

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Prostate Cancer UK and VCCP Team up for Early Diagnosis Awareness

Prostate Cancer UK and VCCP Team up for Early Diagnosis...

Prostate Cancer UK and VCCP have launched an integrated campaign that targets men...

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How to Level Up as a Marketer in the AI Era (The Right Way)

How to Level Up as a Marketer in the AI Era (The Right...

I can’t lie — I’ve been feeling a little AI-fatigued lately. But the reason everyone’s...

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650+ Best Instagram Captions for 2024: Good, Cool, Funny & Cute

650+ Best Instagram Captions for 2024: Good, Cool, Funny...

Like most millennials, I consider myself an Instagram native. I’ve used the platform...

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Maximize Digital Agency Profitability with 7 Cost-Effective Tactics Not to Leave Money on the Table

Maximize Digital Agency Profitability with 7 Cost-Effective...

Digital agency profitability hinges on attracting new clients and optimizing every...