Marketings

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Jennifer Christ’s Keynote Address on Sustainable Packaging at the Ohio Food Industry Summit

Jennifer Christ’s Keynote Address on Sustainable Packaging...

Jennifer Christ, a long-time analyst and research manager at The Freedonia Group...

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Heinz dolls up in pink for limited-edition Barbiecue Sauce

Heinz dolls up in pink for limited-edition Barbiecue Sauce

Condiment will be promoted via owned social media and earned PR and influencer activity.

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Decathlon UK picks media agency

Decathlon UK picks media agency

Appointment follows a non-competitive pitch.

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Magnum rolls out OOH campaign in Piccadilly Circus

Magnum rolls out OOH campaign in Piccadilly Circus

The activation is the latest in Magnum’s 'Wherever pleasure takes you' campaign.

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Beyond Collective hires Dan Southern to lead strategy agency Frontier

Beyond Collective hires Dan Southern to lead strategy agency...

Dan Southern spent six years at Contagious.

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Micro-Influencer Marketing for Small Businesses: Going Big without Going Broke

Micro-Influencer Marketing for Small Businesses: Going...

Influencer marketing is rapidly evolving into a critical tool for small businesses....

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How to Craft a Winning Brand for Your Tech Startup?

How to Craft a Winning Brand for Your Tech Startup?

The journey of branding for tech startups is both a challenge and an adventure....

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23 Blog Format Examples That Drive ROI (+ Expert-Backed Takeaways & Tips)

23 Blog Format Examples That Drive ROI (+ Expert-Backed...

As a blog writer, I see good and bad blog format examples every day.

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Everything You Need to Know About YouTube Affiliate Marketing in 2024 (+ Expert Tips & Examples)

Everything You Need to Know About YouTube Affiliate Marketing...

If I were a creator, one of the first channels I’d explore is YouTube affiliate...