Marketings

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SheaMoisture Releases Its First-Ever Deodorant Collection

SheaMoisture Releases Its First-Ever Deodorant Collection

SheaMoisture, a beauty and personal care company, has introduced its first-ever...

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Influencers vs. Creators: What's the Difference & Which Should Marketers Invest In?

Influencers vs. Creators: What's the Difference & Which...

When I started my content creation journey, one of my friends said over brunch,...

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What Is Contextual Targeting, in the Context of Ads?

What Is Contextual Targeting, in the Context of Ads?

As Jerry Maguire once said — “Show me the money.”

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Trends in Health Care Spending: Breaking Down the Numbers for the U.S. and World

Trends in Health Care Spending: Breaking Down the Numbers...

Health care expenditures continue to rise in the U.S. and throughout the world....

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M&C Saatchi appoints headhunter in search for Moray MacLennan successor

M&C Saatchi appoints headhunter in search for Moray MacLennan...

Trading update, ahead of April's 2023 full-year results, noted improved second half...

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Assembly appoints UK managing director

Assembly appoints UK managing director

Parent company Stagwell is increasing investment in EMEA operations.

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Samsung takes over London skies and rebrands Circle line for launch of Galaxy AI

Samsung takes over London skies and rebrands Circle line...

Annika Bizon, Samsung UK and Ireland’s marketing and omni-channel director, spoke...

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Podcasting’s challenge for 2024: winning share of voice on brands’ media plans

Podcasting’s challenge for 2024: winning share of voice...

Industry aims to get beyond 1% share of adspend for its “highly engaged audiences”.

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Vodafone calls on Leo Burnett for creative duties

Vodafone calls on Leo Burnett for creative duties

Final stage of the pitch was a protracted two-way shootout with McCann London.

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Google Enhances Vacation Rental Listings with New Markup Support

Google Enhances Vacation Rental Listings with New Markup...

On December 4, 2023, Google unveiled a significant update: It’s changing how integration...