Marketings

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Campaign Ad Net Zero Awards: Recognising and advancing sustainability in advertising

Campaign Ad Net Zero Awards: Recognising and advancing...

Campaign Ad Net Zero Awards: Recognising and advancing sustainability in advertising

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Karen Martin recreates Johnnie Walker film to mark launch of IPA Manifesto

Karen Martin recreates Johnnie Walker film to mark launch...

The campaign, which features creative luminaries including Sir John Hegarty, Rick...

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Karen Martin pledges to put creativity at heart of IPA in inaugural speech

Karen Martin pledges to put creativity at heart of IPA...

The chief executive of BBH London was chosen in November 2024 to be the next IPA...

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Here’s Why Integrated Marketing Is So Effective [+ Best Practices]

Here’s Why Integrated Marketing Is So Effective [+ Best...

I fly Southwest Airlines almost exclusively, and one thing I’ve noticed about Southwest...

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How TikTok, Canva, & Other Top Marketing Teams Outperform the Rest [New Data]

How TikTok, Canva, & Other Top Marketing Teams Outperform...

Imagine trying to describe a giraffe to someone whose never seen one.

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xAI Acquires X in a Deal That Secures the App’s Immediate Future

xAI Acquires X in a Deal That Secures the App’s Immediate...

Elon Musk has used the AI hype to effectively save his app from financial oblivion.

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Corona celebrates arrival of summer with 'lime-slice' sunsets

Corona celebrates arrival of summer with 'lime-slice' sunsets

The campaign was created by AB InBev’s in-house agency DraftLine Europe.

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Callaway ad depicts the frustrations of golfers stuck indoors

Callaway ad depicts the frustrations of golfers stuck indoors

The campaign was created by MSQ Sport & Entertainment and Homeground.

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Agencies on the Agenda: Mother, Uncovered and Dentsu

Agencies on the Agenda: Mother, Uncovered and Dentsu

Campaign showcases the three agencies on its radar from the past week.

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Meta Outlines How Its AI Systems Are Powering Better Campaign Performance

Meta Outlines How Its AI Systems Are Powering Better Campaign...

New insight into how Meta's AI ad-targeting system is evolving.