Marketings

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Fenty Beauty’s Marketing & Advertising Strategy

Fenty Beauty’s Marketing & Advertising Strategy

With her beauty, sensational life, hit songs and excellent performances, the barbados-born...

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Marketing Strategy and Advertising Campaigns of Maybelline

Marketing Strategy and Advertising Campaigns of Maybelline

Maybelline has achieved immense success through its strategic and inclusive marketing...

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Lush Marketing Strategy: How to Attract and Retain Beauty Customers

Lush Marketing Strategy: How to Attract and Retain Beauty...

Lush Cosmetics, the British pioneer of handmade and ethical beauty, made a headline-worthy...

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How Sephora’s Marketing Strategies & Campaigns Win Over Different Audiences

How Sephora’s Marketing Strategies & Campaigns Win Over...

Sephora’s marketing strategy is genuinely diverse. It includes traditional, digital,...

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Stephen Maher steps into group role at MSQ as vice chair

Stephen Maher steps into group role at MSQ as vice chair

James Middlehurst has also been appointed managing director of global growth at...

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Landor appoints Interbrand's Emma Ellis as London MD

Landor appoints Interbrand's Emma Ellis as London MD

She has been handed the task of leading on brand-led growth and business performance.

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I-media hires WPP’s Nick Slaymaker

I-media hires WPP’s Nick Slaymaker

Slaymaker moves from WPP Media, where he was deputy head of global media trading.

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Winners and losers: how LHF legislation is reshaping UK media spend

Winners and losers: how LHF legislation is reshaping UK...

As the the less healthy food ad ban takes hold, research suggests that TV advertising...

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Twelve new shops enter May EMEA agency league

Twelve new shops enter May EMEA agency league

Meanwhile, Omnicom dethrones WPP in holding company rankings.

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ITV names winner of 2026 ITV Head First Award

ITV names winner of 2026 ITV Head First Award

The five finalists were Carwow, Kwik Fit, The Quentin Blake Centre for Illustration,...