Marketings
IPA steps in to government pitch to resolve 'abrupt mid-process...
Creative agencies appealed to the IPA after the Crown Commercial Service said bidders...
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Review of the Week: Nike Football shoots for the dark side
Eight of the films were made by Wieden & Kennedy London, one was made by its...
APA: Brands 'won't be content' with IPA rejection of forum...
News follows claims of networks 'pressuring' agencies to favour in-house production...
Why Your Emails Won’t Reach Inboxes in 2025: Dirty Lists...
Every year, businesses lose thousands of dollars due to poor email list hygiene....
AI Marketing Campaigns: Your 2025 Playbook for Strategy...
Forget old-school email blasts and A/B tested ad banners that take weeks to optimize....
How I helped a CEO hit 3m LinkedIn views in 4 months
LinkedIn is the highest ROI channel for career growth, but many people aren’t prioritizing...
Top 4 social media CRMs to grow your business in 2025
Social media businesses face unique challenges in managing customer relationships...
40+ buyer persona questions I ask to unlock better marketing...
I once launched a campaign that I thought was airtight. We had crisp messaging,...
AI predictions that will completely change marketing —...
For the past few months, I‘ve been deep in the trenches testing the latest AI models,...
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