Marketings

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The Oscars 2025: film posters reviewed

The Oscars 2025: film posters reviewed

AML Group creatives go head to head to assess the highs (and lows) of the posters...

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21 agencies receive Living Wage accreditation after School Reports prompt

21 agencies receive Living Wage accreditation after School...

The increase comes a year after Campaign asked agencies if they were accredited...

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The Velux Group picks Accenture Song for global creative account

The Velux Group picks Accenture Song for global creative...

Appointment follows competitive pitch.

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APA launches initiative to bring brands and production companies together

APA launches initiative to bring brands and production...

Move follows APA report, which found some agencies withhold production information...

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BBC launches review of £60m media planning and buying account

BBC launches review of £60m media planning and buying account

Havas Media Network has handled the account since 2015.

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How to Create a Stakeholder Map for Seamless Project Tracking

How to Create a Stakeholder Map for Seamless Project Tracking

Six years ago, I led a website content overhaul that nearly derailed when the product...

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I Asked Experts About Improving Keyword Rankings — Here Are Their Tips

I Asked Experts About Improving Keyword Rankings — Here...

I’ve been in content marketing for over a decade, and let me say that it’s never...

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Lead Generation Strategies to Start Attracting Business Leads the Inbound Way

Lead Generation Strategies to Start Attracting Business...

Lead generation is essential for growing any business, but I can’t stand those telemarketing...

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TikTok Saw Significant Growth in In-App Sales in 2024

TikTok Saw Significant Growth in In-App Sales in 2024

TikTok's in-app sales push is gaining traction with U.S. users.

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Meta Provides Insights Into Game Marketing and Evolving Promotional Approaches

Meta Provides Insights Into Game Marketing and Evolving...

New insights into what drives adoption of puzzle games.