Marketings

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How to go from marketer to CMO — 5 tactics that actually catapulted my career progression

How to go from marketer to CMO — 5 tactics that actually...

I went from marketing manager to CMO in four years. It was fast. It was exciting....

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Tommy Smith exits McCann London

Tommy Smith exits McCann London

He became managing director in 2023.

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Brandtech appoints Angela Tangas as CSO and global CEO of Oliver

Brandtech appoints Angela Tangas as CSO and global CEO...

Angela Tangas was previously chief executive of Dentsu in the UK and Ireland.

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Nick Lawson appointed chairman of i-media

Nick Lawson appointed chairman of i-media

The former global chief executive of EssenceMediacom will 'fuel the next stage'...

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RIP marginal gains: why it’s time to think bigger

RIP marginal gains: why it’s time to think bigger

For adland, the era of incrementality is over. Getting a bit better, a bit faster,...

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Mars and Paramount wins push Publicis Groupe past a billion billings in EMEA league

Mars and Paramount wins push Publicis Groupe past a billion...

Meanwhile, Initiative moves up the agency rankings after winning account from Wavemaker.

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5 Best Practices to Create Cross-Channel Marketing Reports for Clients 

5 Best Practices to Create Cross-Channel Marketing Reports...

I’ve talked with hundreds of marketing agency leaders and specialists in the past...

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YouTube Enables Creators to Share More Data with Brands to Secure Partnership Opportunities

YouTube Enables Creators to Share More Data with Brands...

YouTube’s looking to maintain its lead as the best platform for creators to earn...

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YouTube Tests ‘Ask Studio’ Analytics Review Bot

YouTube Tests ‘Ask Studio’ Analytics Review Bot

The AI bot will provide data on channel performance, and where you can improve.

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Bluesky Gives Users More Control Over their Notifications

Bluesky Gives Users More Control Over their Notifications

More ways to customize your Bluesky experience.