Meta doubles down on AI tools to boost ad performance
The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.
![Meta doubles down on AI tools to boost ad performance](https://cached.imagescaler.hbpl.co.uk/resize/scaleHeight/815/cached.offlinehbpl.hbpl.co.uk/news/OMC/Meta_GettyImages_1.jpg)
The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.
by Ravi Balakrishnan
![](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/952/cached.offlinehbpl.hbpl.co.uk/news/OMC/Meta_GettyImages_1.jpg)
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