Meta Launches ‘Threads for Creators’ Hub

Meta has launched a new info hub for Threads creators, which includes a range of explainers, notes, and pointers on how to create and grow your Threads presence.

Well, kind of.

Most of the tips included here are honestly too generic to be of significant value, but if you are just starting out on Threads, there could be some notes that will help to guide you in the right direction.

The new Threads mini-site includes a basic overview of how to get started in the app, by connecting your IG account.

Threads is working on separating Threads and IG, but right now, you still need to sign-up using your Instagram credentials.

There’s also an overview of how Threads works, and how to align your feed to your interests:

Though the examples above actually highlight a key concern for Threads, in that the Threads team seem to want it to be something that it’s not. I mean, look at those suggested topics of interest in the app.

Big community around “school lunch ideas” in the app. Time to get on it.

There’s also a section on “topic tags” because Threads refuses to have hashtags as we’ve traditionally known them.

While Threads has also included some tips and notes on how to grow your Threads presence.

Pretty generic, as noted, and the only actual, data-backed tip is the first one above on posting frequency, which Threads says is based on “internal analysis over a 30-day period in H1'24 among global Threads creators”.

That’s what I would have really liked to see, more data-based trends and insights to help guide your approach in the app. Maybe the Threads team will provide that in future, but right now, the best you’re going to get is a listing of basic tips and notes, which could be helpful, but might also be a little too generalized for most.

Still, it may be worth bookmarking this new hub as a means to stay up with the latest Threads news and updates, and tips direct from the source. Especially if you’re keen to tap into the lucrative “school lunch ideas” crowd.

If that’s you, then maybe go check it out.

Meta’s Threads tips hub is available here.