Paul Ludlow appointed as president of Carnival UK

Paul Ludlow has been appointed as president of Carnival UK in addition to his role as president of P&O Cruises.

As part of the leadership change, Sture Myrmell will be leaving the business.

In Ludlow’s new position, which will begin on June 1, he will assume all commercial and operational responsibility for Carnival UK, which includes P&O Cruises and Cunard globally.

More: P&O Cruises expands sales team as five roles created

New Cunard president Kate McAlister, who joins the company in August, will report to Ludlow.

“There has never been a more auspicious time for our two brands,” said Ludlow. “P&O Cruises continues to deliver outstanding success and is clearly at the forefront of contemporary, mainstream holidays.

“Aligned with global talent including Gary Barlow and Nicole Scherzinger, as well as credible, authentic partnerships such as the recent BAFTA Television Awards sponsorship, the future of the brand could not be brighter.

“Next year will be a momentous one for Cunard with the arrival of our new ship and our fourth Queen, Queen Anne, which will once again shine the spotlight on this exceptional brand with its rich legacy.

“I am confident that the arrival of Katie McAlister to lead the Cunard team will build on the demand for Cunard voyages in the UK and across the world.”

Josh Weinstein, Carnival Corporation and plc president, chief executive and chief climate officer, said: “Paul is a 21-year veteran of the company with far-reaching experience across every commercial department and multiple brands in our portfolio of world class cruise lines.

“That deep expertise, coupled with Paul’s proven leadership and track record of outstanding results, make him the clear choice to support our entire UK organization and to drive our return to strong profitability.”

Weinstein added: “I would also like to thank Sture for 30 years of dedicated service.

“From his start in our company as an officer aboard Cunard, to becoming president of P&O Cruises Australia, to coming full circle and ultimately leading Carnival UK including the venerable Cunard brand, Sture’s dedication and contributions to our company have been significant. We wish him well.”