P&O Cruises to train 80 agents during week-long Azura sailings

P&O Cruises will take 80 agents on two Azura sailings in October and November to offer immersive training about the brand.

Called Shine at Sea, the incentive builds on the initiative’s success in 2024.

Travel agents will have the opportunity to win a place on one of two seven-night itineraries on Azura, following the ship’s refit.

The first sailing, departing on October 2, is a round-trip from Malta, calling at Civitavecchia (for tours to Rome), Livorno (tours to Pisa and Florence), Villefranche and Ajaccio.

The second departure is from Tenerife on November 1, and calls into Gran Canaria, Madeira, Lanzarote and ends with an overnight in Tenerife.

More: P&O Cruises ups training opportunities as it launches winter 2026-27

Flights from London or Manchester are included.

Winners will have a full guest experience, taking part in P&O Cruises’ shore excursion programme, and exploring restaurants and entertainment onboard.

Additionally, agents will join face-to-face training sessions with the P&O Cruises training team.

Ruth Venn, P&O Cruises sales director, said: “After an amazing response last year, we’re excited to bring Shine at Sea back in 2025.

“This experience gives agents the chance to step on board, immerse themselves in everything that P&O Cruises has to offer and have a true guest experience.

“Agents always tell us that firsthand experience and knowledge is key to selling P&O Cruises to their guests with complete confidence, which is why we invest in these programmes.”

For a chance to win, Shine Rewards Club agents must book and spin any Select Price booking and register their interest between March 24 and April 17.

There will be additional chances for agents to win, on the P&O Cruises Travel Agent Sales Facebook or Instagram pages.