Royal Caribbean unveils ‘revolutionised’ trade loyalty programme

Royal Caribbean is launching a new loyalty programme which it says will “propel the ease and value of earning in booking to new heights”.

Launching on September 3, Upper Deck will be available on the brand’s online travel agent learning and rewards platform, Club Royal.

The “revolutionised” programme now means that the higher the value of the booking, the more there is for agents to earn.

The revamped programme is also introducing increased pay-outs, with agents able to earn up to £500 for each booking.

Aaron Langford, senior sales director for the UK and Ireland at Royal Caribbean International, said: “Travel partners are a cornerstone of Royal Caribbean, and we have listened to their feedback to reimagine how they are rewarded by incentivising their efforts in securing higher-value bookings.

“With Upper Deck we are excited to raise the game on the earning potential for agents supporting our business and I can’t wait to welcome more agents, both new to the brand and new to cruise, as a result.”

Royal Caribbean will reward agents with the following on a prepaid digital Mastercard delivered just after the booking has been confirmed:

Additionally, Upper Deck members who make group bookings will receive a standard £10 for each reservation.

Plus, agents who book their own holidays with Royal Caribbean will receive £100 onto their Mastercard to spend anywhere they’d like.

To celebrate the new programme and partnership with travel agents, Royal Caribbean will invite the top 12 agents with the highest-value booking from September 3 to October 1 to a five-night sailing from Miami, on Independence of the Seas, on November 11.

Agents interested in joining the Upper Deck loyalty programme can do so by visiting the Club Royal website.