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Google AI Mode Adds Agentic Booking, Expands To More Countries via @sejournal, @MattGSouthern

Google AI Mode Adds Agentic Booking, Expands To More Countries...

Google adds agentic bookings and personalization to AI Mode and expands access to...

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Semantic Overlap Vs. Density: Finding The Balance That Wins Retrieval via @sejournal, @DuaneForrester

Semantic Overlap Vs. Density: Finding The Balance That...

Machines reward overlap. Humans reward density. This article explains why balancing...

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Google Confirms New Google Verified Badge for Local Services Ads via @sejournal, @brookeosmundson

Google Confirms New Google Verified Badge for Local Services...

Google is launching the Google Verified badge in October 2025, replacing multiple...

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Google: Why Lazy Loading Can Delay Largest Contentful Paint (LCP) via @sejournal, @MattGSouthern

Google: Why Lazy Loading Can Delay Largest Contentful Paint...

On Google’s podcast, Martin Splitt explains how default lazy loading can delay LCP,...

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Branded GEO: How to Control What AI Says About Your Brand

Branded GEO: How to Control What AI Says About Your Brand

A few months back, one of my clients pinged me on Slack and said: Sure enough, when...

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5 Best SEO Plugins for WordPress (Tried & Tested)

5 Best SEO Plugins for WordPress (Tried & Tested)

You don’t need an SEO plugin to help your website rank in Google. In fact, you can...

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How to Optimize Your Ecommerce Store for AI Search (7 Steps)

How to Optimize Your Ecommerce Store for AI Search (7 Steps)

More of your customers are using AI to research products before they buy. Are you...

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The Future of ASO: Adapting to Intelligent Discovery

The Future of ASO: Adapting to Intelligent Discovery

The rules of app store optimization (ASO) are changing. What was once a tactical...

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How Building a Strong Brand Identity Can Lead to Success

How Building a Strong Brand Identity Can Lead to Success

In today’s marketplace, relatability has become a key component of marketing success....

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How to Get Local Reviews for Your Business

How to Get Local Reviews for Your Business

The idea of a potential customer standing outside your store with phone in hand...