Shein Revenue and Usage Stats

Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial...

Oct 24, 2024 - 21:07

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Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets.

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world.

The Shein app was downloaded more than 260 million times in 2023 alone and Shein’s annual sales are forecasted to reach $50 billion in 2024.

Continue reading to find the latest statistics on Shein usage in 2024.

Here’s a quick overview of what you’ll find on this page:

Key Shein Stats Shein Revenue Shein Downloads Worldwide Shein US Unique Visitors Shein Adoption Rate Shein Market Share Worldwide Shein Sales by Country Shein Number of Employees

Key Shein Stats

Shein brought in $32.2 billion in sales worldwide in 2023. In the US, Shein had 46.9 million unique visitors in June 2024. Shein claimed an 18% market share worldwide within the fast fashion category. Around 1 in 4 US consumers report shopping at Shein in the past 12 months. More than 16,000 employees work at Shein.

Shein Revenue

In 2023, Shein generated an estimated $32.2 billion in sales worldwide, showing a 41.85% year-over-growth.

Analysts forecast that Shein’s revenue will hit $50 billion in 2024.

Here’s a table with Shein’s revenue growth since 2016:

Year Shein Revenue

2016	$0.61 billion
2017	$1.55 billion
2018	$1.99 billion
2019	$3.15 billion
2020	$9.81 billion
2021	$15.7 billion
2022	$22.7 billion
2023	$32.2 billion
2024	$50 billion

Sources: Reuters, Statista

Shein Downloads Worldwide

The Shein app generated a total of 199.37 million downloads worldwide in 2024 (as of October).

In 2023, shoppers worldwide downloaded Shein 261.94 million times, showing a 31.38% year-over-year increase.

Here’s a detailed breakdown of Shein’s annual app downloads since 2015:

Year Shein Downloads

2015	2.71 million
2016	10.23 million
2017	18.66 million
2018	59.06 million
2019	68.26 million
2020	123.43 million
2021	177.49 million
2022	195.84 million
2023	261.94 million
2024	199.37 million

Source: Statista

Shein US Unique Visitors

In June 2024, Shein had 46.9 million unique visitors in the US.

Source: eMarketer

Shein Adoption Rate

In the US, 24% of respondents claim to have shopped at Shein in the past 12 months, making it one of the most popular fast fashion retailers behind Temu and H&M (both at 26%).

Among US and UK Gen Z respondents, 30% reported shopping at Shein in the past 12 months.

Here’s a detailed breakdown of Temu adoption rate in the US and UK by generation:

Generation Share of US and UK Consumers Who Shopped at Shein

Gen Z (18-24)	30%
Millennials (25-42)	25%
Gen X (43-55)	21%
Boomers (56+)	11%

Source: Business of Fashion

According to Coresight Research, Shein is the largest fast-fashion retailer worldwide with a market share of 18%, followed by Inditex (owner of Zara, Massimo Dutti, and other brands) with 17% and H&M with a 5% share.

Source: Reuters

Shein Sales by Country

According to GlobalData estimates, the US market accounts for a 28.2% share of Shein sales in 2023, followed by Germany (6.6%) and the United Kingdom (6%).