Tiffany Swiney on the power of decentralized creativity

Ad Age is marking Pride Month 2023 with our Honoring Creative Excellence package, in which LGBTQ+ creators revisit some of their favorite projects. (Read the introduction here.) Today, our guest editor Sandy Greenberg turns the spotlight to Tiffany Swiney, CEO of ROT$ Worldwide, a women- and minority-owned creative communications agency. Here, Swiney writes about her work with artist BigKlit.

At ROT$ Worldwide, we’ve discarded the traditional shackles of bureaucratic systems to embrace a decentralized model. This liberates our creative talents from rigid hierarchies, enabling them to tap into their full potential and explore innovative solutions. By breaking free from the confines of conventional structures, we infuse our work with fresh perspectives, unrestricted collaboration and limitless imagination.

A prime example of the transformative power of decentralized creativity lies in our pivotal project with BigKlit. For this multi-talented artist, we pushed the boundaries of what is possible with a comprehensive strategy and meticulous content plans. Within a six-month timeframe, she claimed the top spot on Spotify’s viral charts not once, but twice. Major labels swiftly recognized her talent, leading to a partnership with Sony and a tour with Doja Cat.
 

ROT$ Worldwide’s unique perspective stems from our deep industry knowledge across fashion, advertising and music. We’re deeply ingrained in both popular and unconventional cultures, allowing us to help clients stand out amid the constant noise of everyday life. 

And sharing lies at the heart of our philosophy, as we strive to create compelling content that resonates with audiences and sparks meaningful conversations.

If they’re not sharing, they’re not caring.