TikTok Marketing: A Content Strategy for Businesses

Is your business on TikTok? Wondering what to post?

In this article, you’ll discover how to create a TikTok strategy for business. You’ll also get tips for using evergreen and trending content, choosing hashtags, and deciding when to post.

To find a content roadmap you can follow to create TikTok videos that support your goals and grow your account, read the article below for an easy-to-follow walkthrough or watch this video:



#1: Define Your Objective for Using TikTok

The first step to developing a TikTok content strategy is to know your niche. Before you choose a topic, format, or song for your TikTok video, you need to know who you’re talking to. What’s the reason you’re on TikTok and what are you promoting? For example, your goal might be to grow your influence, your other social media accounts, or your email list.

Once you know your purpose for using TikTok, the next step is to decide what kind of TikTok content will help you meet that objective.

#2: Determine What Type of TikTok Content to Create

In attention to the dancing videos that TikTok is known for, you’ll find humorous videos, videos with business tips, series, and trending videos. If you’re stuck for ideas, get inspiration from what your followers and your competitors are posting on TikTok.

Look at the Discover page as well, which you can open by tapping on the magnifying glass icon at the bottom of the screen. Type your search term in the box at the top to find content relevant to your niche.

On the Home screen, scroll through the For You page to get a feel for the content that’s currently trending. This is content served to you by the TikTok algorithm.

For your own TikTok content strategy, I recommend a content mix of 70% trends and 30% evergreen.

To capitalize on content that’s designed around trends, make sure you publish it while that trend is still fresh. For your evergreen TikTok content, you can batch-record it and post it throughout the day.

#3: Research TikTok Hashtags for Your Niche

Once you know what type of content you want to create, the next step is to research hashtags on TikTok to identify ones that will help you reach your audience. Look for hashtags that are both relevant to your audience and have between 300,000 and 2 million views. If you use hashtags above that mark, your content will simply get lost in the mix.

#4: Identify the Optimal Time to Publish to Reach Your Audience on TikTok

The last step of this TikTok content roadmap is to set a publication schedule for your videos.

To determine the optimal time to reach your followers, look at your TikTok analytics. This data will give you insight into when your followers are typically online throughout the day and week. Once you have this information in hand, I recommend posting your TikTok videos an hour before people usually come online.

If you’re trying to reach a broader audience, think about when people are generally active on social media. That’s probably early morning, when they get off work, and right before they go to bed.

Of course, everyone’s audience is different so you’ll need to experiment with your posting times to see what works best for your account.

To get access to TikTok analytics, you need to have a creator account. To check what account type you have, tap on the three dots in the upper-right corner of your TikTok profile.

On the Settings and Privacy page, look at the account type listed. If it says Creator, you’re all set. If it says Personal, click Switch to Pro Account and follow the prompts to set up a creator account.

Once you have a creator account, you can access your TikTok analytics from your account settings. Again, tap on the three dots on your profile, choose Creator on the Settings and Privacy page, and then select Analytics.

On the first TikTok analytics screen, you’ll see an overview of your account activity.

Tap on the Followers tab to find out when your followers are most active on the platform. You’ll also find demographic information about your followers here, including gender and location.

If you do live video on TikTok, make sure you check out the Live tab to see your engagement data.

Bonus Tip: Use Trending Sounds to Boost Views and Engagement on TikTok

When you create how-to and business videos for TikTok, adding a trending sound to your content can give you a boost in views and engagement.

Start by tapping the plus button at the bottom of the screen and recording your TikTok video as you normally would. Then tap on the red checkbox in the lower right-hand corner.

On the next screen, tap on Sounds at the far left of the toolbar. You’ll then see a list of sounds that you can add to your video.

Choose the trending sound you want to use.

After you make your selection, tap on Volume at the bottom of the screen.

You’ll then see two slider bars, one for the original sound and one for the added sound. Drag the slider for the original sound all the way to the right. For the added sound, drag the slider to the left to around 5 or so. You want it at a comfortable level.

When you’re done, tap Next and you’ve added a trending sound to your video.

Conclusion

If you’re asking the question, “What should I post on TikTok?” this content roadmap will help guide you in creating TikTok videos that appeal to your audience.

Start by identifying your purpose for using TikTok. Then spend some time researching different types of content to help meet your goal and hashtags that will help you reach your audience. Finally, use your TikTok analytics to help identify the optimal time to post your content.

What do you think? Will you try this content strategy to develop TikTok videos for your business? Share your thoughts in the comments below.

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