TSL Media Group acquires influencer marketing agency X10 Media, adds 3,000 influencers to creator pool

This move marks a significant milestone for TSL Media Group in solidifying its position as an end-to-end media and creative services provider in the media landscape.

Mar 8, 2024 - 21:01

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TSL Media Group acquires influencer marketing agency X10 Media, adds 3,000 influencers to creator pool

tsl media group Bryan choo

Homegrown media company The Smart Local (TSL) Media Group announced its acquisition of influencer marketing agency X10 Media today (March 8).

Through the acquisition, X10 Media’s network of 3,000 influencers will be integrated into TSL Media Group’s community of creators, enhancing the Group’s reach beyond its existing brands.

This move marks a significant milestone for the Group in further solidifying its position as an end-to-end media and creative services provider in the regional media landscape.

“X10 Media has an impressive track record that augments our current data solutions and media brands,” says Bryan Choo, CEO of TSL Media Group. “I am excited to offer our clients the ability to tap into X10 to enhance their campaigns holistically.”

Gaining “deep strategic and tech capabilities” in the realm of influencer marketing

X10 Media was established since 2016 before Influencer Marketing became part of the mainstay. With a presence in Singapore, Malaysia and Indonesia, the agency has served over 1,000 brands including Pepsi, Singtel, Capitaland, LVMH, Warner Music, Owndays, and Casetify, among others.

With sentiments from the market pointing to sustained growth in influencer marketing services, Thomas Teo, Chief of Staff of TSL Media Group and transaction leader, adds that X10 Media presents itself as “one of the last significant independent pure-play influencer marketing agencies in the SEA market, and one that has synergies both commercially and in shared values with TSL Media Group”.

By integrating X10 Media into its portfolio, TSL Media Group “immediately gains deep strategic and technology capabilities in the realm of influencer marketing”.

This acquisition is in line with other strategic moves TSL Media Group has made recently to reinforce its capabilities, including its acquisition of Malaysia-based software company StackIdeas and slew of senior management hires.

Featured Image Credit: The Smart Local