Unilever study shows creators influence sustainable choices
The study, commissioned by Dove and Hellmann’s, found creators had the biggest impact on consumers’ behavior — more than news, government PSAs or scientific reports.
The study, commissioned by Dove and Hellmann’s, found creators had the biggest impact on consumers’ behavior — more than news, government PSAs or scientific reports.
by Brandon Doerrer
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.