Watch live at 11 a.m. EDT: What does marketing in a multicultural America look like?
The livestream examines the challenges and opportunities brands and agencies face in reaching and authentically connecting with diverse consumers both in the physical world and in the emerging world of Web3.
Kass
Watch the livestream broadcast here at 11 a.m. EDT.
RSVP here—and join the conversation on Facebook, LinkedIn, Twitch and Twitter.
During the social reckoning and racial unrest of 2020, multicultural marketing became inextricably linked to the pledges made by brands to change how they do business. But reaching and including diverse audiences cannot be conflated with diversity, equity and inclusion commitments—authentic storytelling and marketing requires its own separate strategy.
The need for dedicated efforts around multicultural marketing is just as essential for Fortune 500 brands as it is for startups at the onset of building their customer base. And an inclusive approach becomes even more critical as the ad world navigates a wave of innovation that entails experimenting with virtual worlds, doubling down on influencer marketing and building first-party data strategies, all of which come with their own challenges around equity.
Join the virtual Ad Age Next: Multicultural Marketing live Monday, May 9. The livestream brings together industry leaders for panel discussions and fireside chats focusing on the challenges and opportunities brands and agencies face in reaching and connecting with diverse consumers both in the physical world and in the emerging world of Web3.
AD AGE NEXT: MULTICULTURAL MARKETING AGENDA
Welcome remarks
Jeanine Poggi, editor, Ad Age
A new social reality
God-is Rivera, global director of culture and community, Twitter
Interviewer: Jeanine Poggi, editor, Ad Age
Does multicultural need a rebrand?
Zekeera Belton, VP of client services, Collage Group
Rob Master, VP of media and marketing for North America, Unilever
Michelle Ngome, fractional diversity consultant, Line 25 Consulting
Michael Roca, managing director of DE&I investment, Omnicom Media Group
Moderator: Jeanine Poggi, editor, Ad Age
Why diversity and inclusion are vital to healthcare marketing
Sponsor session
Susan Dorfman, president and CEO, CMI Media Group
Jim Woodland, CEO, Compas
Interviewer: John Dioso, Studio 30 editor, Ad Age
How small businesses can reach diverse audiences
John Carruthers, communications manager, Revolution Brewing
J. Jackson-Beckham, equity and inclusion partner, Brewers Association
Moderator: Jade Yan, reporter, Ad Age
Equity in the metaverse
Ana Constantino, co-founder and managing partner, Nowhere
Jon Thompson, senior director of digital and Web3, Ten35
Telly Wong, chief content officer and senior VP, IW Group
Moderator: Garett Sloane, senior reporter, Ad Age
State of diverse-owned media channels
Joy Profet, executive VP and head of growth and operations, Magna
Isabel Rafferty Zavala, CEO and founder, Canela Media
Ryan Robertson, senior VP of marketing, Group Black
Moderator: Jeanine Poggi, editor, Ad Age
Inequities in data and measurement
Karina Dobarro, executive VP and managing director of multicultural business solutions, Horizon Media
Louis Carr, president of media sales, BET Networks
Roberto Ruiz, executive VP of strategy and insights U.S., TelevisaUnivision Inc.
Moderator: Jack Neff, editor-at-large, Ad Age
How can big marketers scale multicultural efforts?
Derek Lewis, president of multicultural business and equity development, PepsiCo Beverages and Frito Lay North America
Interviewer: E.J. Schultz, news editor, Ad Age
