Watch live today—The future of TV

Ad sales leaders, as well as agency, brand and measurement executives discuss changes to the selling and buying of TV inventory.

Watch live today—The future of TV

Ad Age Events

TV, agency, brand and measurement executives discuss changes to the selling and buying of TV

Parker Herren is Ad Age’s TV reporter. He was previously a freelance journalist and podcaster covering pop culture and entertainment as well as a Pilates instructor and a professional dancer. His passions include cats, the “Scream” franchise and Halloween costumes.

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Jeanine Poggi was named editor of Ad Age in January 2022. In this role, she oversees the editorial vision of the newsroom and development of new editorial products. Jeanine joined Ad Age in 2012 as a TV reporter following stints covering the retail and media worlds for WWD, Forbes and TheStreet.