Watch the newest commercials from Enterprise, Wayfair, U.S. Bank and more

A shopper nicknamed “The Lounger” says, “I get just what I need with a tap on the Wayfair app.”

ShanonG ShanonG
Apr 8, 2023 - 21:01
0 25
Watch the newest commercials from Enterprise, Wayfair, U.S. Bank and more

Today's TV Ad Highlights

Data provided by iSpot.tv

Bad Luck Brian

Brand Overview for Last 30 Days

Impressions: 1,174,748,996 (6% of industry)

Est. TV Spend: $3,863,785 (2% of industry)

Interruption Rate: 1.58%

Attention Index: 95 (5% more interruptions than avg.)

Around the Corner and Across the Galaxy

Premiered on: Below Deck Mediterranean, BRAVO

Brand Overview for Last 30 Days

Impressions: 98,446,257 (48% of industry)

Est. TV Spend: $820,151 (58% of industry)

Interruption Rate: 2.91%

Attention Index: 92 (8% more interruptions than avg.)

$40

Premiered on: Amy Winehouse: Cashed Out, Reelz Channel

Brand Overview for Last 30 Days

Impressions: 672,813,996 (5% of industry)

Est. TV Spend: $3,756,640 (6% of industry)

Interruption Rate: 1.44%

Attention Index: 99 (1% more interruptions than avg.)

The Lounger

Premiered on: Say Yes to the Dress, TLC

Brand Overview for Last 30 Days

Impressions: 1,215,185,775 (16% of industry)

Est. TV Spend: $7,664,164 (18% of industry)

Interruption Rate: 2.06%

Attention Index: 99 (1% more interruptions than avg.)

Talk to Someone Who Listens

Premiered on: Fast Money Halftime Report, CNBC

No airings data over the last 30 days; visit iSpot.tv for brand data going forward.

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.