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Aviation pioneers Orville and Wilbur Wright are the unlikely stars of the latest from Geico.
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Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Charmed, TNT
Brand Overview for Last 30 Days
Impressions: 4,190,252,166 (21% of industry)
Est. TV Spend: $73,427,860 (26% of industry)
Interruption Rate: 2.19%
Attention Index: 100 (0% fewer interruptions than avg.)
Premiered on: Dallas Car Sharks, Motor Trend Network
Brand Overview for Last 30 Days
Impressions: 902,243,555 (27% of industry)
Est. TV Spend: $4,322,026 (21% of industry)
Interruption Rate: 1.99%
Attention Index: 90 (10% more interruptions than avg.)
Premiered on: Mom, FX
Brand Overview for Last 30 Days
Impressions: 4,190,252,166 (21% of industry)
Est. TV Spend: $73,427,860 (26% of industry)
Interruption Rate: 2.19%
Attention Index: 100 (0% fewer interruptions than avg.)
Premiered on: First Take, ESPN
Brand Overview for Last 30 Days
Impressions: 28,858,850 (7% of industry)
Est. TV Spend: $199,901 (6% of industry)
Interruption Rate: 4.61%
Attention Index: 83 (17% more interruptions than avg.)
Premiered on: Aerial America, Smithsonian
Brand Overview for Last 30 Days
Impressions: 419,994,773 (17% of industry)
Est. TV Spend: $2,688,557 (14% of industry)
Interruption Rate: 2.00%
Attention Index: 92 (8% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
