World Cup windfall: ITV ad revenue set for 4% growth in H1 2026

Chief executive Carolyn McCall said ITV is expecting “significant demand from advertisers” around the men’s Fifa World Cup. 

FrankLin FrankLin
May 14, 2026 - 17:17
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World Cup windfall: ITV ad revenue set for 4% growth in H1 2026

Chief executive Carolyn McCall said ITV is expecting “significant demand from advertisers” around the men’s Fifa World Cup. 

by Beau Jackson

FIFA 2026 World Cup football in the net at SoFi stadium Los Angeles

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