278 Social Media Holidays for Your 2023 Content Calendar [+Template]

Do you celebrate International Cat Day, Pizza Day, or Talk Like a Pirate Day?

There are a plethora of observance days worldwide during which marketers can share content relevant to their industries, get involved in a movement, or simply generate more awareness. But odds are, you probably don't acknowledge these days until you see your favorite brand posting about it.

These social media "holidays" are a fun way to connect with new and existing followers who share an affinity for a specific food, fictional character, or pet.

While we don't suggest sharing content on social media and then adding an irrelevant holiday hashtag to it, these holidays can be a chance to promote your brand in a relevant way. Not doing so could cause you to miss valuable opportunities where your brand can join the conversations taking place among members of your target audience.

To help you plan for trending holidays, we created a list that you can bookmark, as well as a downloadable calendar so you can receive automatic reminders.

Downloadable Holiday Calendar

To help you keep track of all these unique holidays, here's a Social Media Holiday Google Calendar.

Aside from 2022 holidays, we've also set dates on the calendar to repeat annually — either on the exact date they occur or the weekday they occur within the month.

Want to finish out your 2022 calendar with some upcoming holiday posts? Tap the + symbol in the lower right-hand corner of the calendar below to add it to your own Google calendar.

Use the Above Template to Plan Out Your Social Media Holiday Posts

National & Global Holiday Calendar: 2022

The list isn't exhaustive (there are a lot of food-specific holidays out there), and these dates and hashtags may still be subject to change. But this is a great starting point for social media marketers who want to learn more about what's trending and how they can plan their content in a way that will be fun and engaging on social platforms.

January 2022 Social Media Holidays February 2022 Social Media Holidays March 2022 Social Media Holidays April 2022 Social Media Holidays May 2022 Social Media Holidays June 2022 Social Media Holidays July 2022 Social Media Holidays August 2022 Social Media Holidays September 2022 Social Media Holidays October 2022 Social Media Holidays November 2022 Social Media Holidays December 2022 Social Media Holidays

January 2022 Social Media Holidays

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January 1: New Year's Day #NewYearsDay January 2: Science Fiction Day #ScienceFictionDay January 4: National Trivia Day #NationalTriviaDay January 5: National Bird Day #NationalBirdDay January 11: Human Trafficking Awareness Day #HumanTraffickingDay January 10: Clean Off Your Desk Day (Second Monday of January) #CleanOffYourDeskDay January 13: National Sticker Day #NationalStickerDay January 15: National Hat Day #NationalHatDay January 17: Martin Luther King, Jr. Day (Third Monday of January) #MLKDay January 20: Cheese Lovers Day #CheeseLoversDay January 20: Get to Know Your Customers Day (Third Thursday of January) #GetToKnowYourCustomersDay January 21: National Hugging Day #NationalHuggingDay January 24: National Compliment Day #NationalComplimentDay January 24: Community Manager Appreciation Day (Every 4th Monday of January) #CMAD January 25: Opposite Day #OppositeDay January 28: Data Privacy Day #PrivacyAware

February 2022 Social Media Holidays

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February 1 - 28: Black History Month February 1: Chinese New Year (Varies Each Year) #ChineseNewYear February 2: Groundhog Day #GroundhogDay February 2: World Wetlands Day #WorldWetlandsDay February 4: World Cancer Day #WorldCancerDay February 5: National Weatherperson’s Day #NationalWeatherpersonsDay February 7: National Send a Card to a Friend Day #SendACardToAFriendDay February 8: National Boy Scouts Day #BoyScoutsDay February 8: Safer Internet Day (Second Tuesday of February) #SID2022 February 9: National Pizza Day #NationalPizzaDay February 11: Inventors Day #InventorsDay February 13: World Radio Day #WorldRadioDay February 13: Super Bowl LV (Varies each year based on the U.S. Football season) #SBLV #SuperBowlSunday #SuperBowl February 14: Valentine's Day #ValentinesDay February 17: Random Acts of Kindness Day #RandomActsOfKindnessDay February 18: National Battery Day #NationalBatteryDay February 20: World Day of Social Justice #SocialJusticeDay February 20: Love Your Pet Day #LoveYourPetDay February 21: International Mother Language Day #IMLD February 21: Presidents Day (Third Monday of February) #PresidentsDay

March 2022 Social Media Holidays

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March 1: Mardi Gras (Varies Each Year) #MardiGras March 2: National Read Across America Day #ReadAcrossAmerica & #DrSeuss March 3: World Wildlife Day #WorldWildlifeDay March 4: National Grammar Day #NationalGrammarDay March 4: National Employee Appreciation Day (First Friday of March) #EmployeeAppreciationDay March 4: National Day of Unplugging (First Friday of March) #NationalDayOfUnplugging March 6: National Dentist's Day #DentistsDay March 7: National Be Heard Day #NationalBeHeardDay March 7: National Cereal Day #NationalCerealDay March 8: International Women's Day #BeBoldForChange March 8: National Proofreading Day #NationalProofreadingDay March 10: National Pack Your Lunch Day #NationalPackYourLunchDay March 10: National Women and Girls HIV/AIDS Awareness Day #NWGHAAD March 10: Popcorn Lover's Day (Second Thursday of March)  #PopcornLoversDay March 11: National Worship of Tools Day #WorshipOfToolsDay March 12: National Girl Scout Day #GirlScoutDay March 14: Potato Chip Day #NationalPotatoChipDay March 14: Pi Day #PiDay (To go the extra mile, post this at 1:59, as Pi equals 3.14159...) March 13: Daylight Savings (Second Sunday of March) #DaylightSavings March 14: National Napping Day (the day after Daylight Savings) #NationalNappingDay March 15: World Consumer Rights Day #WorldConsumerRightsDay March 15: Equal Pay Day (Varies Each Year) #EqualPayDay March 16: National Freedom of Information Day #FreedomOfInformationDay March 17: St. Patrick's Day #StPatricksDay March 18: Awkward Moments Day #NationalAwkwardMomentsDay March 18: World Sleep Day (the Friday before Spring Vernal Equinox) #WorldSleepDay March 19: National Let's Laugh Day #NationalLetsLaughDay March 20: International Day of Happiness #InternationalDayofHappiness March 20: World Storytelling Day #WorldStorytellingDay March 20: First Day of Spring #FirstDayofSpring March 21: International Day for the Elimination of Racial Discrimination #RacialDiscriminationDay March 21: World Poetry Day #WorldPoetryDay March 22: World Water Day #WorldWaterDay March 22: American Diabetes Association Alert Day (Fourth Tuesday of March) #AmericanDiabetesAssociationAlertDay March 23: National Puppy Day #NationalPuppyDay March 25: Tolkien Reading Day #TolkienReadingDay March 26: National Spinach Day #NationalSpinachDay March 26: Purple Day #PurpleDay March 26: Earth Hour Day (Last Saturday of March) #EarthHour March 30: Doctor's Day #NationalDoctorsDay March 30: National Take a Walk in the Park Day #NationalWalkInTheParkDay March 31: World Backup Day #WorldBackupDay March 31: Transgender Day of Visibility #TDOV

April 2022 Social Media Holidays

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April 1 - 30: National Stress Awareness Month April 1: April Fools Day #AprilFools April 2: World Autism Awareness Day #WAAD April 3: Find a Rainbow Day #FindARainbowDay April 4: Hug a Newsperson Day #HugANewsperson April 6: National Walking Day #NationalWalkingDay April 7: World Health Day #LetsTalk April 10: National Siblings Day #NationalSiblingsDay April 10: Encourage a Young Writer Day #EncourageAYoungWriterDay April 11: National Pet Day #NationalPetDay April 12: International Day of Human Space Flight #InternationalDayOfHumanSpaceFlight April 15: National Tax Day #TaxDay April 16: National Wear Your Pajamas to Work Day #PJDay April 17: Haiku Poetry Day #HaikuPoetryDay April 18: National Columnists' Day #NationalColumnistDay April 20: National Look-Alike Day #NationalLookAlikeDay April 21: National High-Five Day (Third Thursday of April) #NH5D April 21: National Administrative Professionals Day #AdministrativeProfessionalsDay April 21: Get to Know Your Customers Day (Third Thursday of April) #GetToKnowYourCustomersDay April 22: Earth Day #EarthDay2022 April 23: National Picnic Day #NationalPicnicDay April 23: World Book Day #WorldBookDay April 25: National Telephone Day #NationalTelephoneDay April 25: World Malaria Day #EndMalariaForGood April 27: Denim Day (Last Wednesday in April) #DenimDay April 28: National Take Our Daughters and Sons to Work Day (Fourth Thursday in April) #COUNTONME April 29: Arbor Day (Last Friday in April. May vary by state) #ArborDay April 29: International Dance Day #InternationalDanceDay April 30: National Honesty Day #NationalHonestyDay April 30: National Adopt a Shelter Pet Day #AdoptAShelterPetDay April 30: International Jazz Day #JazzDay

May 2022 Social Media Holidays

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May 1: May Day #MayDay May 1: International Workers Day #IntWorkersDay May 3: World Press Freedom Day #WPFD2022 #PressFreedom May 3: World Asthma Day (First Tuesday of May) #WorldAsthmaDay May 3: National Teacher Appreciation Day (first Tuesday of the first full week of May) #ThankATeacher May 4: Star Wars Day #StarWarsDay & #Maythe4thBeWithYou May 4: International Firefighters Day #InternationalFirefightersDay May 5: Cinco de Mayo #CincoDeMayo May 5: World Password Day (First Thursday of May) #WorldPasswordDay May 6: National Nurses Day #NursesDay May 6: Space Day (First Friday of May) #SpaceDay May 8: Mother's Day (Second Sunday of May) #MothersDay May 9: Europe Day #EuropeDay May 11: National Receptionist Day (Second Wednesday of May) #NationalReceptionistDay May 12: National Limerick Day #NationalLimerickDay May 15: International Day of Families #FamilyDay May 16: Love a Tree Day #LoveATreeDay May 17: International Day Against Homophobia and Transphobia #IDAHOT2022 May 20: National Bike to Work Day (Third Friday of May) #BTWD May 20: Endangered Species Day (Third Friday of May) #EndangeredSpeciesDay May 21: National Memo Day #NationalMemoDay May 24: National Scavenger Hunt Day #NationalScavengerHuntDay May 26: National Red Nose Day (Last Thursday of May) #RedNoseDay May 27: Heat Awareness Day (Last Friday of May) #NoFryDay May 28: Hamburger Day #NationalHamburgerDay May 29: Paperclip Day #PaperclipDay May 30: Memorial Day (Last Monday of May) #MemorialDay #MDW May 31: World No-Tobacco Day #NoTobacco

June 2022 Social Media Holidays

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June 1: Global Day of Parents #GlobalDayOfParents June 3: National Donut Day (First Friday of June) #NationalDonutDay June 5: World Environment Day #WorldEnvironmentDay June 5: National Cancer Survivors Day  (First Sunday of June)#NCSD2022 June 6: Higher Education Day #HigherEducationDay June 8: World Oceans Day #WorldOceansDay June 8: Best Friends Day #BestFriendsDay June 12: International Children’s Day (Second Sunday of June) #ChildrensDay June 14: World Blood Donor Day #GiveBlood June 14: National Flag Day #FlagDay June 19: Juneteenth (Freedom Day) #Juneteenth June 19: Father's Day (Third Sunday of June) #FathersDay June 20: World Refugee Day #WithRefugees June 21: First Day of Summer (Varies between June 20-22 each year) #FirstDayofSummer June 21: National Selfie Day #NationalSelfieDay June 21: World Music Day #WorldMusicDay June 21: International Yoga Day #InternationalYogaDay June 24: Take Your Dog to Work Day (First Friday after Juneteenth) #TakeYourDogToWorkDay June 27: National Sunglasses Day #NationalSunglassesDay June 30: Social Media Day #SMDay June 30: National Handshake Day (Last Thursday of June) #HandshakeDay

July 2022 Social Media Holidays

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July 1: National Postal Worker Day #NationalPostalWorkerDay July 2: World UFO Day #WorldUFODay July 4: Independence Day (United States) July 7: World Chocolate Day #WorldChocolateDay July 8: National Video Games Day #NationalVideoGamesDay July 11: Cheer Up the Lonely Day #CheerUpTheLonelyDay July 12: Malala Day #MalalaDay July 15: Give Something Away Day #GiveSomethingAwayDay July 17: World Emoji Day #WorldEmojiDay July 18: Nelson Mandela International Day #MandelaDay July 21: Get to Know Your Customers Day (Third Thursday of July) #GetToKnowYourCustomersDay July 29: Talk in an Elevator Day (Last Friday of July) #TalkInAnElevatorDay July 30: International Day of Friendship #DayOfFriendship

August 2022 Social Media Holidays

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August 1: Respect for Parents Day #RespectForParentsDay August 2: National Coloring Book Day #NationalColoringBookDay August 8: International Cat Day #InternationalCatDay August 9: National Book Lovers Day #NationalBookLoversDay August 10: National Lazy Day #LazyDay August 11: National Sons and Daughters Day #SonsAndDaughtersDay August 12: International Youth Day #YouthDay August 12: World Elephant Day #WorldElephantDay August 13: International Lefthanders Day #LefthandersDay August 15: National Relaxation Day #NationalRelaxationDay August 16: National Tell a Joke Day #NationalTellAJokeDay August 19: World Photo Day #WorldPhotoDay August 19: World Humanitarian Day #WorldHumanitarianDay August 20: National Lemonade Day #NationalLemonadeDay August 26: National Dog Day #NationalDogDay August 26: National Women’s Equality Day #WomensEqualityDay

September 2022 Social Media Holidays

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September 4: National Wildlife Day #NationalWildlifeDay September 5: International Day of Charity #CharityDay September 5: Labor Day (First Monday of September) #LaborDay September 6: Read a Book Day #ReadABookDay September 8: International Literacy Day #LiteracyDay September 9: Stand Up To Cancer Day (Second Friday of September) #KissCancerGoodbye September 11: National Day of Service and Remembrance #911Day September 11: National Grandparents Day (First Sunday of September after Labor Day)  #NationalGrandparentsDay September 12: National Day of Encouragement #DayOfEncouragement September 15 - October 15: Hispanic Heritage Month #hispanicheritagemonth September 18: Civic Day of Hacking (Exact date sometimes varies by year) #HackForChange September 19: Talk Like a Pirate Day #TalkLikeAPirateDay September 21: International Day of Peace #PeaceDay September 21: Miniature Golf Day #MiniGolfDay September 22: Car-Free Day #CarFreeDay September 22: Hobbit Day #HobbitDay September 22: First Day of Fall (Varies between September 22-23 each year) #FirstDayofFall September 26: National Pancake Day #NationalPancakeDay September 26: European Day of Languages #EDL2022 September 27: World Tourism Day #WTD2022 September 28: World Rabies Day #WorldRabiesDay September 28: National Good Neighbor Day #GoodNeighborDay September 28: National Women’s Health and Fitness Day (Last Wednesday of September) #FitnessDay September 30: International Podcast Day #InternationalPodcastDay

October 2022 Social Media Holidays

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October 1: International Day of Older Persons #UNDOP October 1: International Coffee Day #InternationalCoffeeDay October 1: World Vegetarian Day #WorldVegetarianDay October 2: International Day of Nonviolence #InternationalDayOfNonviolence October 3: National Techies Day #TechiesDay October 3: World Habitat Day (First Monday of October) #WorldHabitatDay October 4: World Animal Day #WorldAnimalDay October 4: National Taco Day #NationalTacoDay October 5: World Teachers Day #WorldTeachersDay October 7: World Smile Day (First Friday of October) #WorldSmileDay October 10: World Mental Health Day #WorldMentalHeathDay October 11: International Day of the Girl #DayOfTheGirl October 13: World Sight Day (Second Thursday of October) #WorldSightDay October 14: National Dessert Day #DessertDay October 15: Global Handwashing Day #GlobalHandwashingDay October 16: World Food Day #FoodDay October 16: Bosses Day #BossesDay October 17: International Day for the Eradication of Poverty #EndPoverty October 20: World Statistics Day (Held every 5 years; it will next be celebrated in 2025) #StatisticsDay October 21: Reptile Awareness Day #ReptileAwarenessDay October 20: Get to Know Your Customers Day (Third Thursday of October) #GetToKnowYourCustomersDay October 24: United Nations Day #UNDay October 25: Greasy Foods Day #GreasyFoodsDay October 30: National Publicist Day #NationalPublicistDay October 30: Checklist Day #ChecklistDay October 31: Halloween #Halloween

November 2022 Social Media Holidays

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November 1-30: National Novel Writing Month #NaNoWriMo November 1: National Authors Day #NationalAuthorsDay November 1: World Vegan Day #WorldVeganDay November 1: National Cook For Your Pets Day #CookForYourPetsDay November 2: National Stress Awareness Day (First Wednesday of November) #StressAwarenessDay November 3: National Sandwich Day #NationalSandwichDay November 4: National Candy Day #NationalCandyDay November 6: Daylight Saving Time Ends (First Sunday of November) #DaylightSavings November 8: National Cappuccino Day #CappuccinoDay November 8: Science, Technology, Engineering, and Medicine (STEM) Day #STEMDay November 11: Veterans Day #VeteransDay November 13: World Kindness Day #WKD November 14: World Diabetes Day #WDD November 15: Clean Out Your Refrigerator Day #CleanOutYourRefrigeratorDay November 15: America Recycles Day #BeRecycled November 15: National Entrepreneurs Day (Third Tuesday of November) #EntrepreneursDay November 16: International Day for Tolerance #ToleranceDay November 17: International Students Day #InternationalStudentsDay November 19: International Men’s Day #InternationalMensDay November 20: Universal Children’s Day #UNChildrensDay November 21: World Hello Day #WorldHelloDay November 24: Thanksgiving Day (Fourth Thursday of November) #Thanksgiving November 25: National Day of Listening (the day after Thanksgiving) #DayOfListening November 26: National Cake Day #NationalCakeDay November 27: Small Business Saturday (Last Saturday of November) #ShopSmall November 29: Electronic Greeting Card Day #ElectronicGreetingCardDay November 30: Computer Security Day #ComputerSecurityDay

December 2022 Social Media Holidays

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December 1: World AIDS Day #WAD2022 December 3: International Day of Persons with Disabilities #IDPWD December 4: National Cookie Day #NationalCookieDay December 5: World Soil Day #WorldSoilDay December 6: Microwave Oven Day #MicrowaveOvenDay December 8: Pretend to Be a Time Traveler Day #PretendToBeATimeTravelerDay December 9: National Salesperson Day (Second Friday of December) #SalespersonDay December 10: Human Rights Day #HumanRightsDay December 10: Nobel Prize Day #NobelPrize December 11: International Mountain Day #InternationalMountainDay December 21: Crossword Puzzle Day #CrosswordPuzzleDay December 21: First Day of Winter (Varies between December 20-23 each year) #WinterSolstice December 27: No Interruptions Day #NoInterruptionsDay December 31: New Year’s Eve #NYE

Social Media Holidays Will Help You Grow Your Brand

Partaking in social media holidays will help you create a stronger brand voice and share posts about trending topics, helping you earn more followers in the long run. While it's not important to celebrate every single social media holiday, being aware of the holidays can help you brainstorm ideas for your marketing and implement fun, themed posts into your social media content calendar.

Editor's Note: This post was originally published in January 2017 but is updated annually for comprehensiveness. The most recent update of this post was April 2022.